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Digitas North America · 18 hours ago

Analyst, Data and Analysis

New York, NY

Full-time

Onsite

Entry Level

$55K/yr - $83K/yr

1+ years exp

Digitas North America is the Networked Experience Agency focused on creating magnetic experiences for brands. They are seeking an Analyst for Data and Analysis to analyze media performance data, develop reporting deliverables, and support marketing initiatives across various campaigns.

Marketing & Advertising

Responsibilities

Analyze Media performance data to uncover meaningful insights to support paid media decision-making for a prominent e-commerce site

Under guidance from manager and media analytics team, develop standard reporting deliverables

Build ad-hoc analyses as needed to unearth media, or audience learnings

Work with the analytics manager to prioritize analytical needs of team and business, based on complexity, timing, and visibility

Perform basic statistical analysis, such as calculating statistical significance, distributions, etc

You’ll be a storyteller, making sense of data and extrapolate relevant and actionable insights

You’ll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You’ll work on brand campaigns, acquisition campaigns, and/or online testing strategy

Keep a pulse on day-to-day performance data, including display media, search, and/or social campaigns

Work in a variety of reporting systems and databases for the creation of recurring reports and dashboards

Support marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting