Lenovo · 1 day ago
Sr. Campaign Specialist
North Carolina, United States
Full-time
Onsite
Mid, Senior Level
3+ years expLenovo is a global technology powerhouse focused on delivering Smarter Technology for All. The Sr. Campaign Specialist will be responsible for planning and executing integrated, multi-channel marketing campaigns to drive awareness, demand, and pipeline growth across Lenovo’s Solutions Services Group portfolio.
ComputerConsumer ElectronicsElectronicsHardwareMobileWearables
Responsibilities
Proactively plan and execute multi-channel marketing campaigns to drive awareness, lead generation, and pipeline growth across the SSG portfolio
Develop detailed campaign briefs, define audience segments, establish measurable goals, and execute integrated strategies across digital, email, social, events, and other key channels
Translate SSG solution messaging into customer-focused campaign tactics aligned to buyer needs and sales priorities across SMB, Corporate, and Public Sector audiences
Serve as a core execution lead for SSG and One Lenovo campaigns, collaborating closely with: WW SSG Marketing, North America Field and Segment Marketing, Alliance teams (e.g., NVIDIA), Demand Strategy Activation, Brand, Events, Channel, Lead Development, and agency partners
Ensure campaign messaging, targeting, and execution are aligned across stakeholders and channels, following best practices and contributing to a cohesive marketing ecosystem
Proactively integrate SSG offerings into broader solution and segment-led campaigns to maximize reach and relevance
Own the end-to-end marketing governance process, including: Scoping and validating statements of work (SOWs), Initiating and tracking purchase orders, Approving invoices based on proof of execution, Managing alliance partner reimbursement processes
Track marketing spend against campaign performance, ensuring budgets are aligned to priorities and deliver maximum ROI
Support accurate documentation, compliance, and reporting in accordance with internal Lenovo processes and partner requirements
Define and track clear KPIs at the tactic, campaign, and portfolio level, aligned to internal performance metrics and alliance reporting needs
Own lead source code creation and management for SSG-led and SSG-funded campaigns to ensure accurate attribution and reporting
Monitor campaign performance using tools such as Domo, delivering actionable insights to optimize results in real time
Provide consistent, data-driven reporting to SSG North America and Worldwide Marketing leadership, highlighting results, learnings, and recommendations for future campaigns
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
3+ years of B2B marketing campaign experience, ideally in technology, IT solutions, or services
Proven experience executing integrated, multi-channel campaigns aligned to the buyer's journey
Preferred
Strong project management and organizational skills with excellent attention to detail
Ability to confidently collaborate across global, regional, and functional teams, as well as with external agencies and alliance partners
Analytical mindset with experience translating performance data into clear, actionable insights
Experience working with alliance or co-marketing programs (e.g., NVIDIA, Intel, AMD) is a plus
Strong proficiency with Microsoft Office 365 tools, including Excel, PowerPoint, Teams, and Outlook
Benefits
The opportunity to shape how customers engage with Lenovo’s Solutions Services portfolio, including AI, Digital Workplace, and Everything-as-a-Service.
A collaborative, high-impact marketing environment that values ownership, accountability, and execution excellence.
Career growth in one of the most strategic and fastest-growing areas of Lenovo’s business.
Company
Lenovo
Lenovo Group is a computer technology company that manufactures personal computers, smartphones, televisions, and wearable devices.
10001+ employees
H1B Sponsorship
Lenovo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (76)
2024 (52)
2023 (75)
2022 (82)
2021 (58)
2020 (67)
Funding
Current Stage
Public CompanyTotal Funding
$3.35BKey Investors
Alat
2025-01-08Post Ipo Debt· $2B
2024-04-01Post Ipo Debt· $500M
2017-10-03Post Ipo Equity· $500M
Leadership Team
Yang Yuanqing
Chairman & CEO
Greg Huff
CTO, CSO, and SVP of Development, Quality, and Customer Care, Infrastructure Solutions Group
Recent News
2026-01-14
Company data provided by crunchbase