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One Identity · 16 hours ago

Marketing Operations Manager

Dublin, OH

Full-time

Hybrid

Mid, Senior Level

5+ years exp

One Identity is a leader in the Identity and Access Management market, and they are seeking a Marketing Operations Manager. This role is responsible for building, optimizing, and scaling the systems, processes, and analytics that power marketing performance.

Fraud DetectionIdentity ManagementSoftware

Responsibilities

Own and administer the marketing technology stack (e.g., marketing automation, CRM integrations, ABM platforms, analytics tools)

Evaluate, implement, and optimize marketing tools to support campaign execution, lead management, and reporting

Manage system integrations and data flows between marketing, sales, and finance platforms

Ensure platform governance, documentation, and best practices are followed

Design and maintain scalable marketing processes for campaign execution, lead routing, scoring, and lifecycle management

Partner with demand generation and field marketing teams to operationalize campaigns and programs

Identify bottlenecks and inefficiencies and implement process improvements

Build workflows and automation to improve speed, accuracy, and consistency

Define and maintain marketing KPIs, dashboards, and reporting frameworks

Track performance across the funnel (MQL, SQL, pipeline, revenue attribution)

Provide actionable insights to marketing leadership to support planning and optimization

Ensure data quality, hygiene, and compliance across systems

Own lead lifecycle definitions, scoring models, and handoff processes between marketing and sales

Partner with Sales Operations/RevOps to align on pipeline metrics and attribution models

Monitor SLA adherence and continuously improve lead conversion and velocity

Support marketing budget planning, forecasting, and spend tracking

Measure ROI across programs, channels, and campaigns

Assist leadership with quarterly and annual planning through data-driven insights

Qualification

Marketing operationsMarketing automation platformsCRM systemsData analysisB2B marketing funnelsProject managementAnalytical mindsetCommunicatorDetail-drivenCross-functional collaboration

Required

5+ years of experience in marketing operations, revenue operations, or marketing analytics

Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)

Strong understanding of B2B marketing funnels, attribution, and pipeline metrics

Experience managing marketing technology stacks and integrations

Advanced skills in reporting, dashboards, and data analysis

Strong project management and cross-functional collaboration skills

Preferred

Experience in enterprise or SaaS environments

Familiarity with ABM platforms, intent data, and analytics tools

Experience partnering closely with Sales Ops or Revenue Ops

Knowledge of privacy, data governance, and compliance best practices

Benefits

Our team members’ health and wellness is our priority as well as rewarding them for their hard work.

Company

One Identity

With flexible deployment options – from self-managed to fully managed – our solutions integrate seamlessly into your environment to strengthen your identity perimeter, protect against breaches and ensure governance and compliance.

Founded in 2003

Utah, Tennessee, USA

501-1000 employees