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Lunar Energy · 1 day ago

Installer Marketing Manager

Santa Clara County, CA

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $150K/yr

5+ years exp

Lunar Energy is a fast-growing, global company focused on transitioning homes to 100% clean energy. They are seeking an Installer Marketing Manager to lead installer partner growth and enablement strategy, managing the full lifecycle of installer partnerships and driving channel revenue growth.

Clean EnergyCleanTechElectrical DistributionEnergy ManagementRenewable Energy

Responsibilities

Develop and execute marketing strategies to recruit certified installers in new markets as Lunar expands

Create compelling partner value propositions and recruitment campaigns that resonate with solar installation businesses

Build scalable systems and processes for partner marketing onboarding and enablement

Design and deliver installer communications across events, email, social media, content creation, and other channels to drive engagement and product knowledge

Develop sales collateral, training materials, and resources that help partners effectively sell the Lunar System

Manage co-marketing programs with key partners to amplify reach and drive growth

Create partner training and enablement programs that ensure installers can confidently represent Lunar

Manage end-to-end execution of major industry trade shows, including vendor management, booth strategy, and ROI measurement

Plan and execute Lunar-owned events that strengthen installer relationships and build community

Spend time in the field with installers to understand their needs and gather insights

Own key performance metrics including channel revenue growth and expansion of certified installer base

Analyze campaign performance and partner engagement data to continuously improve programs

Use insights to inform strategy and demonstrate marketing's impact on channel growth

Shift focus throughout the year based on business priorities, whether that's trade show season, new market launches, or partner enablement initiatives

Take a bias for action approach—test, learn, and iterate quickly

Qualification

B2B marketing experienceChannel revenue growthDigital marketingMarketing tools proficiencyProject managementContent creationData analysisSolar industry experiencePartner program developmentCommunication skills

Required

5+ years of B2B or channel/partner marketing experience

Proven track record of growing partner networks and driving channel revenue

Experience with digital marketing, content creation, and data analysis

Strong project management skills with ability to manage multiple workstreams simultaneously

Proficiency with marketing tools (HubSpot experience is a plus)

Excellent written and verbal communication skills

Preferred

Experience in solar, clean energy, construction, or trades industries

Familiarity with installer/contractor business models and sales cycles

Experience building partner programs from early stages

Benefits

Medical, dental, and vision insurance for employees and dependents

Flexible Paid Time Off plus 10 paid holidays

Tax deferred 401(k) plan

Paid parental leave for all full time employees including 12 weeks paid parental leave for the birthing mother and 6 weeks paid parental leave for the non-birthing parent

Subsidized EV charging and pre-tax commuter benefits