Publicis Media ยท 3 days ago
Associate Director, Integrated Strategy
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$110K/yr - $130K/yr
7+ years expPublicis Media is a company that specializes in AI social data and conversion technology, working with a network of social media influencers for Fortune 500 brands. The Associate Director, Integrated Strategy will oversee the creation and execution of integrated strategies for luxury brand clients, serving as a strategic advisor and managing day-to-day client relations.
Marketing & Advertising
Responsibilities
Serve as the main point of contact for the Brand Client(s) across creator marketing programs, ensuring clarity, alignment, and excellence in execution
Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust
Partner with Brand Client Lead(s), their teams, and key stakeholders to influence strategic direction, and lead strategic A&I planning and client briefs alongside Creator Management & Relations, Creative, and Data & Reporting on the Onefluential side
Oversee multiple workstreams, ensuring excellence, innovation, and cross-functional collaboration
Translate brand priorities into actionable creator-first strategies that drive awareness, engagement, and conversion
Develop and guide integrated creator strategy including creator mix, platform approach, content direction, and best practices
Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs
Provide forward-looking, data-informed recommendations to continuously evolve creator strategy
Maintain expert understanding of the creator and cultural landscapes, and beauty space
Partner with the SVP, VP, Integrated Strategy and Division Lead on ensuring executional and strategic excellence for your Brand(s) and across the division, as well as proactive sharing and collaboration with peers to consistently evolve and optimize integrated creator strategy and agency thought-leadership
Manage and mentor team to grow the next generation of strategic leaders
This role is NYC-based and will require in-person meetings with Clients (at Hudson Yards) 1-2 times per week (on average); can be flexible and will work with Division Lead on parameters and cadence
Qualification
Required
7-10+ years of experience in influencer/creator marketing, social strategy and/or digital strategy, with 2+ years of luxury/prestige brands experience
Minimum of 3 years of direct-management experience
Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends
Hands-on experience with platforms as it relates to: Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.), Social Media Management/Listening (Sprinklr, Sprout, Talkwalker, Buffer, etc.), Analytics & Insights (Power BI, Tableau, Infegy, Comscore/ Shareablee, Demographics Pro, etc.)
Proven success translating marketing objectives for luxury/prestige brands into elevated and engaging creator programs that deliver measurable business results
Exceptional relationship management skills, trusted by clients, respected by creators, and collaborative with peers
Strong organizational, analytical, and communication skills with the ability to manage multiple fast-moving workstreams
Passion for luxury beauty and culture, and the creators who move them both forward
A desire to flex your current skillset, and an innate curiosity to learn new skills and disciplines on the job
Preferred
You have Influencer/Creator Marketing and Integrated Marketing and/or IAT experience, and are adept at bringing Creative and Data together in innovative ways
Aside from Influencer/Creator and Social Media Marketing, you have experience in (or closely collaborating with) at least three (3) of the following fields: Paid Media, Public Relations/Communications, Affiliate Marketing, eCommerce, Research & Analytics, Brand Strategy, Audience Strategy/CRM, and Emerging Media & Technology
You want to shape how the world's most iconic and leading luxury beauty brands connect with culture and consumers through integrated creator marketing
You're energized by fast-moving brands and thrive in the space between creative and data
You love that no two days are the same, you want to lead conversations with brand engagement leads, work directly with creators shaping culture, and partner with data and analytics teams to transform numbers into narratives
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Media
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Talia Raviv
Global CEO PMX
Chris Boothe
Chief Operating Officer
Company data provided by crunchbase