Atlassian · 1 week ago
Head of Performance Marketing - Lifecycle
San Francisco, CA
Full-time
Hybrid
Director/Executive
$146K/yr - $229K/yr
12+ years expAtlassian is a company focused on unleashing the potential of every team through their software products. They are seeking a Head of Performance Marketing to own the strategy for converting customers into long-term Enterprise relationships and manage a team developing lifecycle programs and campaigns.
CollaborationEnterprise SoftwareSaaSSoftware
Responsibilities
Own the strategy for converting large and medium size flywheel customers into long-term Enterprise relationships
Manage a team who develops lifecycle programs that includes light sales touch at at key moments plus higher-touch demand gen campaigns (buying team nurtures, content syndication, webinars, ABM-style outreach) to match customer need while the grow with Atlassian and move through their buyer journey
Design and optimize PLG and lifecycle journeys across Jira, Confluence, Loom, and JSM—from free → paid to expansion (upsell, cross-sell, seat expansion)
Build tight partnership with scaled and Enterprise sales: define PQL criteria, routing, and SLAs; jointly own pipeline and incremental ACV goals
Use data, experimentation, and dashboards to prioritize investments and prove business impact
Lead and grow a high-performing team and collaborate with Product Marketing, Growth, Sales, Marketing Ops, and Data Science
Qualification
Required
12+ years in B2B SaaS marketing; 7+ years in PLG/self-serve and lifecycle marketing
Proven ownership of self-serve funnels from sign-up through activation and expansion across multiple products
Hands-on lifecycle programs that drive expand motions (upsell, cross-sell, seat expansion) as well as traditional demand gen experience (lead generation through driving TOFU, MOFU & BOFU nurtures and programming)
Significant experience partnering with Growth, Sales and Operations to turn PQLs into opportunities and revenue with clear SLAs and routing
Strong analytical and experimentation mindset; comfortable with cohorts, A/B tests, hold outs attribution, and incremental ACV
Experience with Marketo, Salesforce, SFMC and close partnership with Operations
Preferred
Experience in PLG and Enterprise sales motion
Experience targeting SMB and commercial segments and building motions that graduate them into Enterprise tiers
Benefits
Health and wellbeing resources
Paid volunteer days
Company
Atlassian
Atlassian is a software company that offers proprietary software products for teamwork, project management, and software development.
10001+ employees
H1B Sponsorship
Atlassian has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (351)
2024 (184)
2023 (190)
2022 (259)
2021 (156)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$210MKey Investors
T. Rowe PriceAccel
2015-12-10IPO
2014-04-08Secondary Market· $150M
2010-07-14Series A· $60M
Leadership Team
Michael Cannon-Brookes
Co-founder & Co-CEO
Scott Farquhar
Co-Founder and Board Member
Recent News
2026-01-23
Investing.com
2026-01-16
Company data provided by crunchbase