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Accor · 2 days ago

Cluster Brand & Experience Manager

Greece, NY

Full-time

Onsite

Senior Level

5+ years exp

Accor is a hospitality company that believes luxury should feel human, emphasizing connection and detail in their spaces. As the Cluster Brand & Experience Manager, you will ensure that the LUURA brand is consistently reflected in every aspect of the property, serving as the main liaison between ownership and hotel leadership while overseeing brand standards and guest experiences.

Food and BeverageHospitalityLocation Based ServicesResortsTourismTravel

No H1B

Responsibilities

Serve as the main on-property liaison between ownership, brand managers, and hotel leadership

Ensure clear communication of brand standards to all departments and provide feedback to global and cluster brand teams on what is needed for improvement

Oversee brand alignment across the different brands (as the company is growing), ensuring each is expressed correctly and consistently

Supervise all guest-facing and operational brand touchpoints: rooms, F&B, wellness, retail, public areas, signage, uniforms, and rituals

Ensure brand standards are applied consistently across all departments and spaces

Be visible and hands-on daily, supporting teams in maintaining brand excellence

Oversee the guest journey across all offerings to ensure a cohesive and branded experience

Coordinate with all departments (F&B, Rooms, Wellness, Retail, Operations, People & Culture) to embed brand standards into daily operations

Actively monitor and maintain the quality of spaces, service moments, and visual identity

Act as the brand "eyes on the ground," identifying inconsistencies, gaps, or improvement opportunities

Suggest practical enhancements to ownership, leadership, and brand managers

Ensure fast, operationally relevant solutions for any brand-related issues on property

Ensure all printed and physical touchpoints (menus, cards, training material, signage front and back of house, guest information) are accurate, current, and on-brand

Maintain an organized library of brand materials and live content captured on property (without creating content)

Support brand application during pre-openings, seasonal changes, and daily operations

Liaise with external vendors, suppliers, and partners to ensure brand consistency; in alignment with purchasing team

Support internal teams to understand how their actions reflect the brand

Ensure local adaptations are consistent with overall brand standards

Provide timely updates and observations to ownership and brand managers

Share practical insights to improve brand execution and operational alignment

Collaborate with teams and content professionals to maintain a dynamic visual archive, and share highlights with leadership, ownership, and brand managers to keep all content aligned with our standards and refreshed annually

Be attentive across operations, noticing small gaps or opportunities—from guest interactions to digital setups like menus and manuals/cards needed on the spot—and suggest thoughtful improvements that enhance the experience and keep the brand feeling its best

Capture, curate, and brief authentic on-property moments that reflect the Luura spirit, ensuring a continuous flow of brand-aligned content in collaboration with marketing and brand teams

Own and evolve brand rituals, signature moments, and seasonal experiences that bring the LUURA identity to life across the guest journey

Resolve brand and experience inconsistencies in real time, working directly with department heads to implement immediate improvements

Ensure consistency of brand in all touch points: guest feedback, team engagement with brand standards, and the seamless integration of brand into daily operations

Ensure the brand is lived by the team, not just displayed—supporting training, reminders, and real-time coaching where needed

Qualification

Luxury hospitality experiencePre-opening operationsSocial media managementContent creationMarketing campaign executionAnalytical skillsWarmApproachableProficient in Microsoft OfficeProject management toolsGreek marketFluent in EnglishCommunication skillsTeam collaborationAttention to detail

Required

Minimum of five years of experience in a similar role within luxury hospitality

Proven track record supporting pre-opening and/or seasonal hotel operations

Hands-on, results-oriented, and proactive in driving initiatives

Committed to creating exceptional and memorable guest experiences

Passionate about culture, art, and authentic hospitality

Experience working with creative agencies, photographers, videographers, influencers, and PR partners

Hands-on experience in social media management, content creation, and marketing campaign execution, including collaboration with brand or social media teams

Thrives in a fast-paced, people-first environment

Warm, approachable, and attentive to guest needs

Strong analytical skills with the ability to assess performance and propose improvements

Excellent presentation and communication skills, both oral and written

Fluent in English

Eligible to work in an EU country

Proficient in Microsoft Office and project management tools