Director of Demand Generation jobs in United States
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Lyric · 1 day ago

Director of Demand Generation

positionUnited States
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$170K/yr - $190K/yr

Lyric is an enterprise AI platform focused on optimizing supply chains. They are seeking a Director of Demand Generation to lead their top-of-funnel and pipeline creation strategy, emphasizing account-based marketing and digital programs to drive qualified opportunities within Fortune 1000 accounts.

Artificial Intelligence (AI)Data ManagementInformation TechnologySupply Chain Management
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H1B Sponsor Likelynote

Responsibilities

Own Lyric’s demand generation strategy end-to-end, with a clear focus on top-of-funnel and qualified pipeline creation across industries and buyer personas
Design and execute high-impact ABM programs (0→1 and at scale) targeting Fortune 1000 accounts, including multi-threaded, persona-specific engagement strategies
Partner closely with Sales, Field Marketing, and Marketing Ops to ensure demand programs are tightly aligned with account strategy, territory planning, and sales execution
Establish Lyric as a thought leader in the supply chain technology space through strategic content, targeted industry engagement, and performance-driven website optimization and SEO
Partner with and enable the BDR function to drive measurable pipeline impact through aligned playbooks, qualification frameworks, SLAs, and continuous optimization of outbound motions, messaging, and lead routing
Drive continuous experimentation and optimization across channels (paid, organic, outbound-supported, content-led, partner-driven, etc.) with a strong bias toward efficiency and impact
Define the core frameworks, metrics, and operating cadence for demand generation across the business
Partner with Marketing Ops to guide the design and evolution of the demand tech stack, workflows, and reporting to support scalable growth
Build and scale the Demand Generation function over time, hiring and developing a high-performing team as the business grows

Qualification

Demand generation strategyABM strategyB2B technology experienceDigital marketingMarketing automation platformsData fluencyTeam buildingThought leadershipOperational rigorSelf-starter

Required

Proven track record of driving enterprise demand generation and pipeline growth at high-growth B2B technology companies
Deep expertise in ABM strategy and execution, with multiple examples of successfully penetrating and expanding within large enterprise accounts
Demonstrated ability to deliver and drive high-impact demand generation in a fast-paced and early-stage environment
Strong digital marketing and demand gen acumen, paired with high data fluency and operational rigor
Extensive experience with modern demand generation and marketing automation platforms, CRMs, and analytics tools
Proven experience building and optimizing BDR programs, including developing playbooks, establishing SLAs, and driving alignment between BDRs, Marketing, and Sales to maximize pipeline impact
Experience operating in a fast-paced, early-stage, or scale-up environment, with the ability to build from ambiguity

Preferred

Proven track record of overachievement
Self-starter with infectious enthusiasm, an out-of-the-box thinker who sees opportunities and solutions, not roadblocks, with enough confidence and experience to operate without direct guidance
Enterprise Technology F1000 sales and marketing experience are a must, while Supply Chain and AI experience is a bonus

Benefits

Equity in Lyric

Company

Lyric

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Lyric is an AI-powered platform that empowers supply chain organizations by leveraging data and advanced algorithms to optimize operations.
dateFounded in 2022
location
Sunnyvale, California, USA
people-size201-500 employees
web-link
https://lyric.tech

H1B Sponsorship

Lyric has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)

Funding

Current Stage
Growth Stage
Total Funding
$66.5M
Key Investors
Insight Partners
2025-08-05Series B· $43.5M
2025-01-27Seed· $23M

Leadership Team

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Ganesh Ramakrishna
Founder, C.E.O
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Recent News

Business Wire
Lyric Appoints Halsey Wise as Chief Executive Officer
2026-01-09
alleywatch.com
The Weekly Notable Startup Funding Report: 8/11/25
2025-08-13
Sourcery
OpenAI $500B Valuation + GPT-5
2025-08-13
Company data provided by crunchbase