Publicis Media ยท 1 day ago
Manager, Integrated Strategy
New York, NY
Full-time
Hybrid
Senior Level
$100K/yr - $120K/yr
5+ years expPublicis Media is a leader in AI social data and conversion technology, partnering with major brands to optimize influencer marketing strategies. The Manager, Integrated Strategy will architect integrated creator strategies for luxury brand clients, ensuring effective collaboration and execution of campaigns while driving measurable business outcomes.
Marketing & Advertising
Responsibilities
Serve as the point of contact for the Brand Client(s) across creator marketing programs, ensuring clarity, alignment, and excellence in execution
Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust
Partner with Brand Client Lead(s), their teams, and key stakeholders to influence strategic direction, and help drive strategic A&I planning and client briefs alongside Creator Management & Relations, Creative, and Data & Reporting on the Onefluential side
Oversee various workstreams, ensuring excellence, innovation, and cross-functional collaboration
Translate brand priorities into actionable creator-first strategies that drive awareness, engagement, and conversion
Develop and guide integrated creator strategy including creator mix, platform approach, content direction, and best practices
Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs
Provide forward-looking, data-informed recommendations to continuously evolve creator strategy
Maintain expert understanding of the creator and cultural landscapes, beauty space
Partner with the VP, Integrated Strategy and the Division Lead on ensuring executional and strategic excellence for your Brand(s) and across the division (with your fellow Integrated Strategists), as well as proactive sharing and collaboration with peers to consistently evolve and optimize integrated creator strategy and agency thought-leadership
Qualification
Required
5-7+ years of experience in influencer/creator marketing, social strategy and/or digital strategy, preferably with 1-2+ years of luxury/prestige brands experience
Solid understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends
Hands-on experience with platforms as it relates to: Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.), Social Media Management/Listening (Sprinklr, Sprout, Talkwalker, Buffer, etc.), Analytics & Insights (Power BI, Tableau, Infegy, Comscore/ Shareablee, Demographics Pro, etc.)
Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results
Exceptional relationship management skills, trusted by clients, respected by creators, and collaborative with peers
Strong organizational, analytical, and communication skills with the ability to manage fast-moving workstreams
Passion for luxury beauty and culture, and the creators who move them both forward
A desire to flex your current skillset, and an innate curiosity to learn new skills and disciplines on the job
Preferred
You have Influencer/Creator Marketing and IAT/Integrated Marketing experience, and are adept at bringing Creative and Data together in innovative ways
Aside from Influencer/Creator and Social Media Marketing, you have experience in (or closely collaborating with) at least 1-2 of the following fields: Paid Media, Public Relations/Communications, Affiliate Marketing, eCommerce, Research & Analytics, Brand Strategy, Audience Strategy/CRM, and Emerging Media & Technology
You want to shape how the world's most iconic and leading luxury beauty brands connect with culture and consumers through integrated creator marketing. You want to play a key role in defining what influence looks like today, building programs that drive not just awareness, but authentic connection and brand advocacy
You're energized by fast-moving brands and thrive in the space between creative and data. You're equal parts relationship-builder and strategist, just as comfortable in a brainstorm as in a budget review
You love that no two days are the same, you want to lead conversations with brand engagement leads, work directly with creators shaping culture, and partner with data and analytics teams to transform numbers into narratives
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Media
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Talia Raviv
Global CEO PMX
Chris Boothe
Chief Operating Officer
Company data provided by crunchbase