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MUSC Health · 1 day ago

UNIV - Marketing Program Manager - College of Health Professions

Charleston, SC

Full-time

Onsite

Entry, Mid Level

$48K/yr - $88K/yr

2+ years exp

MUSC Health is part of the Medical University of South Carolina, and they are seeking a Marketing Program Manager for the College of Health Professions. This role involves developing and executing marketing strategies to drive enrollment for graduate programs, managing social media accounts, and collaborating with various teams to ensure effective marketing campaigns.

Health CareHospitalMedical

Responsibilities

Develop and lead comprehensive marketing strategies for assigned graduate programs to achieve enrollment and brand objectives

Conduct market research and competitive analysis to identify trends, audience behaviors, and opportunities for differentiation

Create integrated marketing and communication plans that outline objectives, key messages, channel mix, timelines, and success metrics

In collaboration with program leaders, develop positioning and messaging for marketing purposes, ensuring alignment with institutional brand standards and strategic priorities

Collaborate with Marketing & Student Recruitment team members to ensure strategies are actionable and supported across all channels.Monitor and evaluate performance data to refine strategies and report on ROI, engagement, and conversion metrics

Stay current on industry best practices and emerging trends in higher education marketing, digital advertising, and social media

Own and manage program social media accounts, ensuring content plans are developed and executed each month in alignment with the college’s overall content calendar

Proactively source and organize content from program stakeholders, including faculty, staff, students, and alumni, to ensure authentic and relevant storytelling. This includes initiating outreach, gathering materials, and maintaining relationships to keep content flowing

Collaborate with departmental or divisional administrative staff who manage social media functions to maintain consistency and leverage shared resources, while retaining ultimate responsibility for the program accounts

While most content will be sourced from programs, create supplemental posts as needed to fill gaps and maintain quality standards

Monitor engagement and performance metrics for program-level accounts and adjust strategies to improve reach and impact

Ensure all program social media activity adheres to university social media guidelines and brand standards

Execute marketing campaigns across digital, print, and social channels in partnership with the creative team and agency partners

Ensure timely submission and distribution of marketing materials (e.g., newsletters, internal communications, event promotions)

Coordinate with internal teams to deliver creative assets and messaging

Monitor campaign performance and optimize tactics based on data

Demonstrate end-to-end ownership of campaign implementation, ensuring all deliverables are completed accurately and on schedule

Serve as the primary liaison for program stakeholders, ensuring alignment on priorities and timelines

Coordinate monthly and ad hoc project meetings to review progress and upcoming deliverables

Ensure all tasks and milestones for assigned programs are accurately tracked in Asana, collaborating with the Project Coordinator for scheduling and updates

Maintain documentation of marketing plans, budgets, and performance metrics

Assist the Marketing Content Manager with content creation and social media tasks as needed

Provide backup support for college-level social media accounts (Facebook, Instagram, LinkedIn), including posting and engagement

Qualification

Marketing StrategySocial Media ManagementData-driven mindsetCustomer ServiceCommunication Skills

Required

Bachelor's degree and a minimum of two years of relevant marketing or account management experience

Strong understanding of marketing principles, digital channels, and social media

Demonstrated ability to provide exceptional customer service and build positive relationships with stakeholders

Ability to exercise judgment and discretion in managing multiple priorities

Excellent communication and relationship-building skills

Preferred

Experience in client-facing or account management roles, ideally in higher education marketing or enrollment management

Data-driven mindset with ability to interpret and act on performance metrics

Proven ability to manage multiple projects while maintaining a service-oriented approach

Company

MUSC Health

MUSC Health provides health-care services through its patient- and family-centered care, education, research, and various partnerships. It is a sub-organization of Medical University of South Carolina.

Founded in 1824

Charleston, South Carolina, USA

10001+ employees