FocusKPI, Inc. · 11 hours ago
Experimental Design Data Scientist
United States
Full-time
Remote
Mid Level
3+ years expFocusKPI, Inc. is a data science and technology firm specializing in predictive analytics. They are seeking an Experimental Design Data Scientist to deliver deep media insights through advanced analytics, focusing on media measurement, experimentation, and audience analytics to evaluate campaign performance and customer impact across various channels.
AnalyticsConsultingInformation Technology
Responsibilities
Design and analyze A/B tests, incrementality tests, and causal measurement frameworks
Build and validate audience segments using transaction- and exposure-level data
Measure the causal impact of media and business events using multiple methodologies, including test/control, Difference-in-Differences, Instrumental Variables, and Marketing Mix Modeling (MMM)
Support MMM development, calibration, and interpretation, including incorporating experimental learnings to validate or refine MMM outputs
Translate the MMM results into actionable recommendations while clearly communicating model assumptions, limitations, and caveats
Be creative and rigorous in measurement when ideal experimental conditions are not available
Partner with sales, product, campaign teams, and external clients to align on measurement goals and interpret results
Own projects end-to-end, from problem framing to final delivery
Develop clear, structured analyses and executive-ready presentations
Qualification
Required
Master's degree in Economics, Statistics, Computer Science, or a related quantitative field
3+ years of experience in campaign measurement, experimentation, or marketing analytics
Running experimental tests would be the main focus in this role
Strong experience with A/B testing, causal inference, campaign measurement, and incrementality measurement
Proficiency in SQL and Python (Coding is a very important skill to have and required to be in advanced level)
Experience with Project Management is one of the main criteria, and a strong sense of ownership
The candidate needs to be highly responsible by paying attention to data and details, which is very important to have
Strong structured thinking, problem-solving, and attention to detail
Excellent communication and presentation skills
Proven ability to manage multiple stakeholders, timelines, and priorities
Preferred
Understanding of Marketing Mix Modeling, including how MMM complements experimentation and its appropriate use cases, is a plus to have/preferable need
Experience working with or validating MMM outputs in partnership with data science or external vendors
Familiarity with omnichannel measurement (digital + in-store)
Retail, e-commerce, or media measurement background
Company
FocusKPI, Inc.
Since our founding in 2010, we have become a premier data science and technology firm specializing in data analytics, AI, and staffing solutions.
11-50 employees
H1B Sponsorship
FocusKPI, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (6)
2023 (7)
2022 (1)
2021 (3)
2020 (6)
Funding
Current Stage
Early StageLeadership Team
Peter Zhu
Founder & Chairman
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