Apply on Employer Site

Blue Shield of California · 3 days ago

Digital UX Strategist, Principal

Oakland, CA, United States

Full-time

Hybrid

Senior Level, Lead/Staff

$155K/yr - $233K/yr

10+ years exp

Blue Shield of California is a nonprofit organization committed to transforming healthcare to be more affordable and effective. The Digital UX Strategist, Principal will lead the Cerulean design system team, working cross-functionally to enhance digital product design and UX content, while promoting best practices across the organization.

Financial ServicesHealth InsuranceNon Profit

No H1B

Responsibilities

Serve as a full-stack Product Designer (including service design, experimentation, and AI-informed design practices)

Combine UX content design, AI-enabled content optimization, and conversion-optimized content experiences in service of our digital growth objectives

Bring advanced capabilities in AI-augmented design, continuous discovery, service design, and cross-platform content systems

Work cross functionally to advance content guidelines, patterns, and best practices across the organization

Advance Cerulean design system adoption and best practices across the organization so Cerulean continues to be a centralized hub for digital teams

Serve on special projects, as needed

Actively coach other team members

Bring a solution mindset to tackle complex problems

Serve as a leader on the team who can work independently and take accountability and ownership

Qualification

AI-augmented designUX WritingMulti-platform content systemsContent standardsDesign systems scalingWCAG knowledgeAgile ceremoniesStakeholder communication

Required

Requires a bachelor's degree or equivalent experience

Requires at least 10 years of prior relevant experience

Requires advanced AI, UX Writing, and experience building multi-platform content systems

Requires experience defining and maintaining content standards, guidelines, and patterns that ensure clarity, consistency, and usability across the design system and all product areas

Requires deep understanding of how content guidelines, component naming, and usage rules drive consistency and usability across a multi‑product ecosystem (including taxonomy, labeling, and page‑level hierarchy)

Requires knowledge of documenting components (purpose, usage, content guidance, and edge cases), naming alignment across platforms (e.g., AEM core/container distinctions)

Requires experience scaling design systems

Requires working knowledge of WCAG, plain language, and inclusive writing best practices; ensures component copy and docs meet accessibility standards and brand voice/tone

Requires experience operating within Agile ceremonies and cross‑team planning for design‑system evolution

Ability to manage and effectively communicate with stakeholders