Airwallex · 1 day ago
Manager, Growth Content Marketing, Spend
US - San Francisco
Full-time
Onsite
Mid, Senior Level
$110K/yr - $170K/yr
6+ years expAirwallex is a unified payments and financial platform for global businesses, empowering over 200,000 companies worldwide. The Manager of Growth Content Marketing will own and scale the content engine for the spend product, creating high-impact content that drives demand and revenue while collaborating closely with various teams.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high-performing team over time
Own the end-to-end demand gen content strategy, spanning SEO, gated assets, mid-funnel conversion content, and product-led narratives
Write, edit, and ship high-impact content including:
SEO pillar pages, cluster articles, and comparison content
Ebooks, whitepapers, and long-form guides
One-pagers, solution briefs, and product explainers
Partner deeply with Product Marketing and Product to translate launches, features, APIs, and workflows into content that is searchable, understandable, and sellable
Use user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution strategies
Work closely with SEO and Performance Marketing to align content with keyword intent, funnel stages, and conversion goals
Be obsessive about measurement and iteration, using performance data to continuously optimize content for traffic quality, engagement, and pipeline impact
Hold a high bar for content quality and technical accuracy, ensuring clarity without oversimplifying complex concepts
Build a structured experimentation mindset—scaling what performs, refreshing or retiring what doesn’t
Balance short-term growth outcomes with longer-term investments in evergreen content, topical authority, and durable demand
Qualification
Required
6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high-growth B2B technology company
A proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline
Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly
Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering
A data-driven mindset, with the ability to analyze content performance and optimize based on results—not just instincts
Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams
Comfort working in a fast-paced, global environment and communicating progress and impact to key stakeholders
Experience managing freelancers or agencies and holding them to a high bar for quality and performance
Familiarity with common CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs)
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
2026-01-11
Mobile World Live
2026-01-06
2026-01-06
Company data provided by crunchbase