Ashes & Diamonds Winery · 1 week ago
Director of DTC Sales
Napa, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$110K/yr - $125K/yr
3+ years expAshes & Diamonds Winery is seeking an experienced, motivated, and personable professional to lead and grow their direct-to-consumer (DTC) sales channels. This role is responsible for driving revenue across onsite, wine club, and digital platforms through proactive customer engagement and strategic sales planning.
E-CommerceWine And SpiritsWinery
Responsibilities
Owns and executes the overall DTC sales strategy across onsite, wine club, eCommerce, and remote sales channels
Plans, develops, executes, and improves outbound phone sales campaigns and strategies
Manages technical side of email marketing campaigns (ie. audience segmentation, contact list updates, campaign delivery)
Handles the planning and execution of the semi-annual wine club releases
Analyzes customer data, purchasing behavior, and campaign performance to inform strategic decisions and optimize ROI
Oversees pricing, promotions, and offer strategy for DTC channels while maintaining brand integrity and margin goals
Supports the development and execution of targeted email sales campaigns to drive DTC revenue and customer engagement
Leads TR sales trainings, check-ins, and sends out wine club MTD email updates and forecasts for the TR
Assists with website P2P optimization. website product ordering and continued maintenance
Manages departmental budgets to ensure goals are met monthly based off of marketing strategies
Main point of contact for all member services via email and phone
Database management: collect, accurately input, and update information in customer database and all associated systems
Generates reports for sales, hospitality, and club channels as needed
Monitor inventory, compliance, and order fulfilment databases
Provides performance reporting for third-party phone campaigns & email marketing campaigns
Creatively develops relationships with vendors, competitors, third-party sales platforms, and referral partners that enhance our brand and expand our pool of customers
Take the initiative for self-development in the areas of our wines, our brands, general hospitality, marketing, and acquiring effective sales techniques and acumen
Monitors industry trends, competitive benchmarks, and evolving DTC best practices within the wine industry
Qualification
Required
Bachelor degree and minimum of 3 years of experience in DTC, hospitality or wholesale wine sales with priority put on inbound/outbound telephone sales experience and email sales marketing with a “blue jeans, white glove” style of hospitality
Cares deeply about the member/customer experience and loves using tools to enhance personalization and track preferences
Able to bridge cross-departmental gaps and work on teams
Working occasional weekends for key member events
Ability to manage deadlines and work independently and creatively to achieve department objectives
Intermediate knowledge of wine and wine production techniques (WSET, CMS, CSW preferred)
Strong written and oral communication skills
Intermediate knowledge of MS Office applications, ChatGPT, and C7
Benefits
Yearly Performance Bonus
Company
Ashes & Diamonds Winery
Ashes & Diamonds is a winery firm that specializes in the production of various wines also sells them online.
11-50 employees
Funding
Current Stage
Early StageRecent News
San Francisco Chronicle
2025-02-16
Company data provided by crunchbase