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Burson · 4 days ago

Senior Paid Social Specialist, Senior Account Executive level

New York, NY

Full-time

Hybrid

Mid, Senior Level

$40K/yr - $85K/yr

2+ years exp

Burson is a global communications leader focused on creating value for clients through reputation. They are seeking a Senior Paid Social Specialist to be a key digital media resource and point of contact for paid media initiatives, working closely with the media team to develop strategic approaches for Fortune 500 clients.

Brand MarketingConsultingContentMarketingPublic Relations

Responsibilities

Upload, execute and monitor media campaigns with attention to detail

Act as a resource and field educational internal and external questions with professionalism

Analyze campaign metrics and performance to highlight key takeaways, translating into client-facing communication in email, PowerPoint and Excel reports

Develop reliable relationships with clients, vendors and publications

Manage media for F500 clients (setting up targeting, trafficking, budgeting, invoice reconciliation, optimizations, etc.)

Manage campaigns on standard paid social platforms - Meta/Instagram, Twitter, LinkedIn, YouTube, TikTok

Analyze performance data to develop reporting and recommendations to clients - leading presentations and establishing trust/relationships with clients

Work with the team to identify opportunities and build processes within the department

Maintain strong client relationships by delivering clear email communication and compelling paid social performance presentations

Qualification

Paid mediaMedia analyticsCampaign managementFacebook Ads ManagerMicrosoft OfficeCommunicationAttention to detail

Required

2+ years of professional experience across agency, in-house, or start-up roles

Paid media and media analytics background and interest and overall a passion in all aspects of social and how it works within integrated communications

Prior work with industry tools (Facebook Ads Manager, Facebook Business Manager, Twitter Ads, LinkedIn Ads Manager, YouTube, Snap, Tiktok, Google Search, Google Display Network, Google Analytics)

Understanding of basic media buyer vocabulary, such as performance KPIs, bidding and objectives

Ability to eloquently report/translate data to form insights and recommendations

Proficient in Microsoft Office, particularly using PowerPoint and Excel for reporting and recommended strategy documents

Excellent written and verbal communications skills along with strong attention to detail