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AXA · 4 days ago

Senior Marketing Manager, Sales Effectiveness

Exton, PA

Full-time

Onsite

Mid, Senior Level

$115K/yr - $174K/yr

AXA is a company known for solving complex risks and is seeking a strategic hands-on Senior Marketing Manager, Sales Effectiveness. This role involves leading the sales effectiveness function for insurance products, developing end-to-end programs, and partnering with various teams to drive revenue growth.

BankingFinanceFinancial ServicesInformation TechnologyInsuranceInsurTech

Responsibilities

Develop and own the end-to-end sales effectiveness function for all major insurance product lines, ensuring alignment with business segment goals and sales targets. Build and lead a best-in-class sales effectiveness team

Serve as a trusted strategic partner to regional sales leaders and broker relationship leaders/ client relationship leaders; share best practices, and drive cross-functional alignment

Deliver high-quality sales effectiveness programs on time and within budget

Leverage Saleforce/CRM to plan, prepare, and support client/broker meetings and events by delivering comprehensive compelling materials, timely follow-up, and collateral delivery; coordinate post-event activities to maximize impact

Work with marketing strategy team to execute targeted broker/client sales campaigns that drive profitable growth, including client intelligence and customer-facing narratives/materials. Leverage complete digital marketing tech stack (Martech + Salesforce/CRM) to reach target audience, measure results, and optimize spend

In collaboration with business segments and design team, create, maintain, and govern sales content and assets (pitchbooks, proposals, messaging frameworks, collateral) tailored to broker and client segments; ensure accuracy and regulatory compliance

Manage content governance and digital asset library to ensure easy access, and version control of up-to-date materials and reuse across teams

Partner with Design, Product, Compliance, Legal, and Underwriting teams to ensure accuracy, disclosures, and brand consistency across all materials and activities

Track content adoption, sales readiness metrics, win/loss analysis, pipeline-to-quote forecast accuracy, and ROI of sales effectiveness / marketing spend and initiatives; translate insights into actionable improvements

Monitor market insights and competitive intelligence; translate market trends into sales-ready messaging and playbooks for the field

Qualification

Sales effectivenessSales enablementInsurance products knowledgeData insightsContent creationSalesforce/CRM proficiencyStakeholder managementAnalytical mindsetChange managementProject managementCommunication skills

Required

Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or equivalent advanced degree preferred

Demonstrated track record designing and delivering sales enablement content and programs that increase win rates

Extensive experience in sales effectiveness, sales enablement, or related roles within insurance or financial services

Profound understanding of insurance products, underwriting processes, distribution channels (agents/brokers), and regulatory advertising/marketing requirements

Robust proficiency with sales enablement and learning technology (e.g., Salesforce, Learn LMS, Eloqua/Marketo) and data visualization tools (Tableau, Power BI) + Adobe Creative Cloud + Microsoft Suite

Excellent written and verbal communication, storytelling, and presentation skills; ability to simplify complex insurance concepts for diverse audiences

Robust project management and stakeholder management skills; able to lead multiple initiatives concurrently in a fast-paced environment

Analytical mindset with a data-driven approach to measure impact and optimize programs; experience with A/B testing and attribution desired

Change management and influencing skills; able to work with senior leaders and cross-functional teams