Pura · 23 hours ago
Performance Buyer (Search & Affiliates)
Pura is a company reimagining fragrance for the future by combining smart home technology with premium scents. The Performance Buyer (Search & Affiliates) role involves executing and optimizing paid Search and Affiliate channels to enhance performance and operational excellence.
Consumer ElectronicsInternet of ThingsMarketplaceSmart HomeSubscription Service
Responsibilities
Own day-to-day execution of paid Search (Google, Bing) and management of Affiliate programs
Manage budgets, pacing, bids, and optimizations to hit performance targets
Execute testing plans and support experimentation across Search and Affiliates
Monitor performance against key KPIs including CAC, ROAS, and new customer metrics
Partner with affiliate networks and agency partners to improve performance and scale
Support reporting, insights, and performance readouts
Ensure strong execution hygiene and operational consistency
Launch, manage, and optimize Search and partner with Affiliate agency on campaigns
Monitor daily performance and pacing to ensure budget efficiency
Identify optimization opportunities and surface insights
Support testing roadmaps and learning agendas
Partner cross-functionally with Performance, Content, and Analytics teams
Maintain best practices across accounts and platforms
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
2–5 years of experience in performance media execution
Hands-on experience with paid Search platforms (Google Ads, Microsoft Ads)
Experience managing or supporting Affiliate programs or networks
Strong analytical and problem-solving skills
Detail-oriented with strong organizational skills
Comfortable working in a fast-paced, test-and-learn environment
Preferred
Experience working in-house or at an agency supporting DTC brands
Exposure to subscription-based or eCommerce businesses
Familiarity with performance reporting tools and analytics platforms
Company
Pura
Keurig built a marketplace for coffee brands, Pura is doing that, but in home fragrance with the biggest brands people know and love.
Funding
Current Stage
Growth StageTotal Funding
$4.4MKey Investors
Kickstart
2022-01-01Series Unknown
2020-02-20Seed· $4.4M
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