Spade · 1 day ago
Marketing Lead
New York, NY
Full-time
Hybrid
Senior Level
$150K/yr - $170K/yr
7+ years expSpade is a fast-growing, Series A company focused on transforming financial data into structured and actionable insights for its customers. As the first marketer and founding marketing lead, you will own the brand presence and growth strategy, driving demand through strategic marketing initiatives and building awareness in the fintech ecosystem.
Artificial Intelligence (AI)Developer APIsFinTechMachine Learning
Responsibilities
Develop compelling content including customer stories, case studies, and white papers that showcase Spade's value proposition and technical differentiation
Build brand awareness through strategic campaigns, creative initiatives like holiday gifts, and consistent messaging across all channels
Plan and execute industry events, conferences, and sponsorships to build relationships, generate leads, and establish Spade as a thought leader in fintech
Manage marketing budget and contractor relationships, measuring ROI and optimizing spend across channels to maximize impact
Lead press and media relations, including managing PR strategy, developing relationships with fintech journalists, and securing coverage in key industry publications
Own website updates and SEO strategy to drive organic traffic, improve search rankings, and optimize conversion paths for target audiences
Qualification
Required
7+ years of marketing experience, including as a generalist or in different types of marketing roles
3+ years of fintech experience with understanding of the payments, banking, and/or financial services landscape
Demonstrated success building and executing comprehensive marketing strategies
Experience owning a marketing budget and measuring impact of spend, with track record of ROI-driven decision making
Comfortability managing contractors and external agencies to execute marketing initiatives efficiently
Experience in a marketing function at an early stage, high growth company
Preferred
5+ years of fintech experience with deep industry connections (including PR contacts) and understanding of market dynamics
Experience leading marketing at a Series A or B startup, understanding the unique challenges of scaling in high-growth environments
Experience building and leading marketing teams
Spent more than $100k/year on marketing (not including headcount)
Managed or done PR with experience developing media strategies and managing press relationships
Benefits
Competitive compensation and equity package
Full medical, dental, and vision benefits for US-based employees
Life & short-term disability insurance
Unlimited PTO
Early exercise program and extended post-termination exercise period
401K for retirement planning
Hybrid team, with pet-friendly headquarters in NYC
Paid parental leave
Work from home stipend
Company
Spade
Spade provides real time transaction enrichment and intelligence to banks and fintech companies to help them build product and unlock AI
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$16.12MKey Investors
Flourish VenturesAndreessen HorowitzGradient
2023-12-06Series A· $10M
2022-05-16Seed· $5M
2021-12-23Pre Seed· $1.12M
Leadership Team
Oban MacTavish
Co-founder, CEO
Company data provided by crunchbase