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Hi Rasmus · 15 hours ago

Education Market Development Lead

United States

Full-time

Remote

Mid Level

$75K/yr - $130K/yr

3+ years exp

Hi Rasmus is focused on making evidence-based autism care accessible to families everywhere, and they are seeking an Education Market Development Lead to expand their partnerships with U.S. school districts. The role involves building relationships, managing the sales process, and defining success for school partnerships, all while collaborating closely with leadership and cross-functional teams.

Health Care

Responsibilities

Build pipeline in school districts by identifying high-impact regions, stakeholders, and pilot pathways

Expand our current school partnerships into district-wide opportunities

Research funding cycles, procurement pathways, district needs, and decision rights

Lead outreach that converts curiosity → demos → guided trials → district expansion

Own early school partnerships end-to-end, from first conversation through pilot, onboarding, and expansion, while helping define what scalable success looks like for this segment

Run discovery calls, demos, and stakeholder alignment sessions

Partner closely with Customer Success to shape ideal district onboarding and enablement processes

Translate district discovery, objections, and active customer outcomes into clear market signals

Partner with Product and CCO to inform school-specific MVP scope, packaging, and pricing hypotheses

Help validate what is *required* vs *nice-to-have* for district adoption and renew

Work directly with our CCO to shape messaging, pitch narrative, district insights, and market entry strategy

Partner with VP of Sales on forecasting, pipeline health, and district deal strategy

Collaborate with Product + Customer Success to inform district needs and platform opportunities

Build school district sales motions that are clear, direct, and neurodiverse-friendly

Codify what works into reusable templates for district outreach, trial or pilot approach, procurement pathways, and expansion plays

Share learning back across Commercial and cross-org teams

Model feedback and collaboration that builds trust quickly in a small team

Expand from individual school partnerships into district-wide ARR

Build predictable pipeline engines in 5–10 new school districts

Improve time-to-pilot and time-to-procurement close rates

Establish reusable frameworks for school district outreach and expansion

Contribute meaningfully to net-new ARR from school districts, with clear visibility into pipeline, conversion rates, and deal velocity

Shape what school success looks like here, measured by impact + ARR growth

Qualification

B2B SaaS salesComplex sales cyclesEducation procurementFunding cycles familiarityPilot design experienceCuriosityResilienceBehavioral health backgroundSpecial education backgroundCommunication skillsHigh ownership mindset