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TACORI · 4 days ago

Public Relations Coordinator

Glendale, CA

Full-time

Onsite

New Grad, Entry Level

$70K/yr - $75K/yr

TACORI is a luxury jewelry brand seeking a Public Relations Coordinator to support their press, celebrity, editorial, and event initiatives. This role involves managing communication with PR agencies, coordinating jewelry deliveries, and enhancing relationships with key media and influencer partners.

E-CommerceJewelryLifestylePrecious Metals

H1B Sponsor Likely

Responsibilities

Support the Head of Brand & Creative in executing PR strategies across fine jewelry, bridal, and lifestyle verticals

Draft initial versions of press releases, media alerts, editorial briefs, talking points, and story angles

Assist in identifying editorial opportunities and support proactive pitching in partnership with our PR agencies

Maintain detailed media lists, editorial calendars, and contact databases with accuracy and care

Track and report on media coverage, ensuring organized and timely recaps for internal review

Serve as the primary day-to-day liaison for our PR agencies, ensuring smooth workflow, deliverable tracking, and follow-up

Build and nurture relationships with editors, writers, stylists, influencers, and key partners in a polished, luxury-appropriate manner

Respond to routine media inquiries and escalate key opportunities or sensitive requests to senior leadership

Coordinate distribution of approved brand assets (imagery, logos, credits, product information) to press and partners

Coordinate jewelry pulls, drop-offs, and returns for editorial shoots, red carpet placements, influencer features, and media moments

Personally manage deliveries and pickups as needed — including after-hours and occasional weekend requests typical of the entertainment industry

Partner with the Product and Studio teams to ensure all jewelry movements are properly checked out and returned; no independent inventory management required

Assist in planning and executing press previews, retailer events, activations, and brand experiences across key markets

Support retailer relationships by coordinating local PR, influencer outreach, and community engagement efforts that elevate TACORI visibility

Research local opportunities to expand TACORI’s presence — emerging influencers, cultural events, boutique media, or partnerships aligned with a luxury aesthetic

Manage RSVPs, guest communication, media check-in, and onsite execution for events

Proofread all communication materials for accuracy, tone, and alignment with TACORI’s luxury brand voice

Maintain a strong understanding of luxury fashion, jewelry, and lifestyle media to ensure all interactions reflect prestige-level communication standards

Assist with monitoring press sentiment and gathering information during sensitive communications

Ad hoc duties as requested

Qualification

Luxury fluencyRelationship buildingStrategic thinkingHighly organizedClear communicationExecution-focusedEntrepreneurial mindsetGrowth-oriented

Required

Hands-on, detail-driven role supporting press, celebrity, editorial, and event initiatives

Manage day-to-day communication with PR agencies

Coordinate jewelry deliveries and returns (often after hours)

Support editorial storytelling

Strengthen relationships with editors, stylists, influencers, and retailer partners

Immersed in the luxury landscape

Understand the level of polish required when speaking to a fine jewelry and bridal audience

Entrepreneurial, solutions-oriented, excited to grow

Willing to roll up sleeves to get things done

Support the Head of Brand & Creative in executing PR strategies across fine jewelry, bridal, and lifestyle verticals

Draft initial versions of press releases, media alerts, editorial briefs, talking points, and story angles

Assist in identifying editorial opportunities and support proactive pitching in partnership with PR agencies

Maintain detailed media lists, editorial calendars, and contact databases with accuracy and care

Track and report on media coverage, ensuring organized and timely recaps for internal review

Serve as the primary day-to-day liaison for PR agencies

Build and nurture relationships with editors, writers, stylists, influencers, and key partners

Respond to routine media inquiries and escalate key opportunities or sensitive requests to senior leadership

Coordinate distribution of approved brand assets to press and partners

Coordinate jewelry pulls, drop-offs, and returns for editorial shoots, red carpet placements, influencer features, and media moments

Personally manage deliveries and pickups as needed, including after-hours and occasional weekend requests

Partner with the Product and Studio teams to ensure all jewelry movements are properly checked out and returned

Assist in planning and executing press previews, retailer events, activations, and brand experiences across key markets

Support retailer relationships by coordinating local PR, influencer outreach, and community engagement efforts

Research local opportunities to expand TACORI's presence

Manage RSVPs, guest communication, media check-in, and onsite execution for events

Proofread all communication materials for accuracy, tone, and alignment with TACORI's luxury brand voice

Maintain a strong understanding of luxury fashion, jewelry, and lifestyle media

Assist with monitoring press sentiment and gathering information during sensitive communications

Ad hoc duties as requested

Luxury fluency — understands luxury culture, media, fashion, and fine jewelry positioning

Relationship builder — comfortable engaging with editors, stylists, influencers, and retailer partners

Strategic thinker — identifies ways PR can support retailer markets, drive traffic, and open new audiences

Entrepreneurial & scrappy — jumps in, solves problems, and never says 'that's not my job.'

Highly organized — strong attention to detail and ability to juggle many moving parts

Clear communicator — polished verbal and written communication across all channels

Execution-focused — thrives in fast-paced, dynamic environments with tight deadlines

Growth-oriented — excited to learn, build skills, and expand responsibility over time

Company

TACORI

From under the California sun, Tacori creates the most intricately crafted artisan jewelry in the world.

Founded in 1969

Glendale, California, USA

51-200 employees

http://www.tacori.com/about-tacori

H1B Sponsorship

TACORI has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2020 (3)