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Burson · 18 hours ago

Senior Programmatic Specialist, Senior Account Executive level

New York, NY

Full-time

Hybrid

Mid, Senior Level

$40K/yr - $85K/yr

2+ years exp

Burson is a global communications leader dedicated to creating value for clients through reputation management. The Senior Programmatic Specialist will play a key role in executing paid media strategies, managing campaigns across various platforms, and ensuring exceptional client experiences.

Brand MarketingConsultingContentMarketingPublic Relations

Responsibilities

Build robust ad campaigns utilizing detailed quality assurance (QA) process across multiple platforms and client verticals

Oversee in-platform execution, including ad trafficking and media monitoring to troubleshoot and optimize campaign delivery

Lead hands-on execution in platforms like Trade Desk (Channels: Display, Online Video, Connected TV, Streaming Audio, Digital Out-of-Home), Google Ads (YouTube), with secondary involvement in paid social channels (Meta, LinkedIn)

Thorough management of campaign budgets to ensure proper pacing

Source highest quality inventory for clients by collaborating with audience and inventory vendors

Proactively manage and optimize campaigns across channels and clients on daily basis

Develop integrated paid media strategies using campaign forecasting and build media plans for campaigns based on client marketing and business objectives

Continually grow understanding and knowledge of client businesses and their competitive environment; apply this information in preparing and presenting focused programs and recommendations

Build detailed client-facing decks showcasing campaign performance to inform future media plans, content strategy, and planning

Facilitate conversion tracking, UTM tagging, pixel installation, and first-party audience development (retargeting and lookalike segments)

Collaborate with other specialists on timely detailed weekly client reports to highlight optimizations and recommendations

Update internal Excel dashboards and pull reporting from platforms to gauge campaign effectiveness

Utilize secondary platforms such as Google Analytics to identify web traffic patterns

Utilize problem-solving skills and background knowledge to serve as a paid media strategist, acting as a liaison between account teams

Initiate and lead projects pertaining to programmatic platforms

Train junior colleagues by hosting programmatic shadowing opportunities

Establish / maintain relationships across our global network to streamline paid media efforts

Build and maintain relationships with media vendors/clients and serve as day-to-day contact

Educate internal peers and external clients on paid media and artificial intelligence (AI) trends, providing strategic POVs

Build and present compelling concepts for clients and new business opportunities

Communicate effectively with internal teams and share paid media best practices and POVs throughout our global network

Qualification

Trade DeskGoogle AdsPaid Media StrategyPESO Media LandscapeCampaign ReportingBudget ManagementProblem-SolvingTime ManagementTeam PlayerPositive Interpersonal Skills

Required

At least 2-3+ years of hands-on experience managing, optimizing, and reporting via Trade Desk, Google Ads, and other major programmatic DSPs/ad platforms

Demonstrates a strong work ethic and consistently meets deadlines

Possesses a meticulous approach to tasks, ensuring accuracy and precision

Proactively identifies and resolves complex issues, capable of navigating and leading intricate projects with many moving parts independently

Effectively prioritizes tasks and manages time to optimize productivity

Stays informed and understands current and emerging trends in paid media

Solid grasp of programmatic media with personal and professional experience across the programmatic space, and knowledge of emerging technologies (DMPs, DSPs, SSPs, Ad Servers, etc.)

Collaborates effectively with colleagues, contributing positively to group efforts

An individual who thrives in a fast-paced, dynamic environment, communicating with colleagues across time zones

Brings a positive and collaborative personality that fosters an engaging and enjoyable work environment

Demonstrated ability to translate complex paid media platforms, technologies, and metrics into succinct, compelling, and conversational language for a variety of technical and non-technical audiences