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GitLab · 13 hours ago

Principal Product Marketing Manager, DevSecOps Platform

United States

Full-time

Remote

Lead/Staff

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. As the Principal Product Marketing Manager for GitLab's DevOps solution set, you'll shape the narrative and strategy for their intelligent orchestration platform, influencing positioning, messaging, and go-to-market plans while collaborating closely with various teams to drive revenue growth.

Cloud SecurityDeveloper ToolsDevOpsOpen SourceSaaS

Comp. & Benefits

Responsibilities

Lead the positioning, narrative, and go-to-market strategy for GitLab's DevOps solution set, emphasizing how our intelligent orchestration platform replaces fragmented toolchains and manual handoffs with unified, end-to-end workflows

Drive new SKU development and monetization strategies for DevOps capabilities, working cross-functionally to identify market opportunities, define packaging, establish pricing frameworks, and build business cases that demonstrate clear ROI and competitive differentiation

Build and continuously refine compelling positioning and messaging for GitLab's DevOps offerings, including persona-specific content for platform engineering leaders, DevOps directors, technology executives, and developer teams, clearly articulating the value of a single source of truth across the software development lifecycle

Define and execute comprehensive go-to-market plans for new SKUs, packaging innovations, and existing DevOps capabilities, ensuring launches are timely, impactful, and tightly aligned with sales, field marketing, and digital marketing motions while delivering measurable pipeline and revenue impact

Serve as a subject matter expert for DevOps and intelligent orchestration within Product Marketing, synthesizing analyst feedback, market trends, competitive insights, and customer proof points into differentiated narratives that highlight GitLab's architectural advantages over fragmented toolchains and point solutions

Create and maintain high-impact sales enablement materials such as pitches, playbooks, FAQs, objection-handling guides, pricing and packaging comparison guides, and business value / total cost of ownership assets that help scale DevOps-focused sales motions and accelerate deal velocity

Establish and expand GitLab's external thought leadership in DevOps modernization by supporting and driving speaking engagements, content programs, and other opportunities that reinforce GitLab's position as the intelligent orchestration platform where teams stay in flow

Coach and mentor other Product Marketing Managers, driving cross-functional collaboration and process improvements that elevate Product Marketing's impact on GitLab's overall objectives and key results, especially in the areas of SKU strategy, packaging innovation, and DevOps go-to-market execution

Qualification

Product marketing experienceDevOps workflowsB2B SaaS productsCI/CD pipelinesMonetization strategyPositioning platform solutionsAgile practicesOpenness to learningCommunication skills

Required

Extensive product marketing experience owning complex, technical B2B SaaS products from discovery through launch, with proven success in new SKU development, packaging innovation, and monetization strategy for DevOps or adjacent platform offerings

Deep understanding of DevOps workflows, CI/CD pipelines, platform engineering, and the software development lifecycle, with practical exposure to capabilities such as source control, continuous integration, artifact management, deployment automation, and infrastructure as code

Proven experience positioning platform solutions that consolidate fragmented toolchains, with the ability to articulate the architectural advantages of unified DevOps platforms over point solutions and product collections

Experience working with large B2B customers and enterprise platform teams, translating their infrastructure, workflow, and operational needs into clear positioning, differentiated messaging, and scalable go-to-market strategies that support revenue growth

Ability to synthesize qualitative feedback, product usage data, win/loss analysis, and market research into clear, actionable messaging frameworks, segmentation, SKU strategies, and revenue plays

Strong written and verbal communication skills, with the ability to explain complex DevOps concepts, platform architectures, and intelligent orchestration to both technical and non-technical audiences through presentations, content, and enablement materials

Familiarity with Agile, DevOps, and platform engineering practices across the software development lifecycle, enabling you to connect GitLab's intelligent orchestration capabilities to customer use cases and build compelling value propositions around eliminating manual handoffs and maintaining continuous flow state

Openness to learning, with transferable skills from related areas such as AI-powered automation, cloud-native infrastructure, or platform engineering, and a self-directed approach to staying current on industry trends