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Candid Health · 4 days ago

Demand Generation Manager (ABM)

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$117K/yr - $140K/yr

5+ years exp

Candid Health is seeking a high-performing ABM / Demand Generation Manager to design, launch, and scale their account-based growth engine for strategic enterprise accounts. This role involves owning the strategy and execution of personalized campaigns that generate new pipeline and deepen engagement with high-value prospects.

Artificial Intelligence (AI)BillingHealth CareSoftwareTransaction Processing

Responsibilities

Own the ABM Strategy for Strategic & Enterprise Accounts

Define and operationalize our account-based marketing strategy across 1:1, 1:few, and 1:many motions

Partner with Sales leadership to align on target account lists, buying groups, and expansion opportunities

Develop account segmentation frameworks and prioritize accounts based on ICP fit, intent, and revenue potential

Create highly tailored, multi-channel campaigns for strategic accounts, including:

Personalized content and messaging by account, specialty, and persona

Targeted advertising and retargeting

Sales-aligned outreach sequences

Executive events, field marketing, and bespoke experiences

Translate Sales insights and account plans into marketing programs that support prospecting, nurture, and deal acceleration

Own pipeline contribution from ABM and demand programs, including: New account engagement, MQL → SQL conversion, and opportunity influence and acceleration

Build and track clear KPIs tied to revenue outcomes, not just activity

Serve as the marketing counterpart to Sales for enterprise and strategic accounts

Collaborate on account plans, campaign sequencing, and opportunity-specific plays

Work with Marketing & RevOps to ensure clean data, accurate attribution, and scalable campaign execution across systems (e.g., Salesforce, HubSpot)

Define repeatable ABM playbooks, workflows, and best practices

Select, implement, and optimize ABM and demand gen tools (e.g., 6sense, Demandbase, RollWorks, Terminus)

Create templates and processes that allow personalization at scale

Qualification

ABM strategyDemand generationB2B growth marketingSales collaborationData-driven metricsCampaign executionSalesforceHubSpotHighly organizedProcess-orientedCommunication