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ADHD Online · 4 days ago

Marketing & Growth Coordinator

Grandville, Michigan, United States

Full-time

Hybrid

Mid Level

$55K/yr - $55K/yr

3+ years exp

ADHD Online is a company focused on transforming access to comprehensive mental health care through innovative telehealth services. They are seeking a Marketing & Growth Coordinator to manage multi-channel content, support digital marketing initiatives, and coordinate growth projects, all while ensuring brand consistency and operational excellence.

Health CareMedicalmHealth

No H1B

Responsibilities

Develop and write engaging short-form copy for social media posts, ads, and email subject lines, ensuring adherence to brand voice and platform best practices

Own the scheduling and engagement across all social platforms; manage influencer outreach, track deliverables, and report on social engagement and performance metrics

Own day-to-day coordination of website updates: gather content, liaise with developers/designers, and QA new pages

Manage and update the content calendar in collaboration with the Marketing team, identifying new asset needs based on campaign rollouts and SEO opportunities

Coordinate internal content review cycles, collecting feedback and ensuring all assets are legally compliant before publishing

Leverage existing templates to produce new business collateral (e.g., presentations, one-pagers) for the Business Development team

Maintain a library of updated business collateral and visual assets, ensuring the team has the most current resources for outreach

Ensure brand consistency across all digital assets

Monitor site analytics via Google Analytics and Search Console, flagging trends and optimization opportunities

Provide light SEO support and implement basic recommendations as guided

Coordinate day-to-day website updates, including content gathering, developer liaison, and QA for new pages

Utilize Google Analytics and Search Console to monitor site trends, track digital KPIs across paid and organic channels, and flag optimization opportunities

Implement basic SEO recommendations and provide technical support to improve organic visibility

Compile performance reports using internal dashboards to provide the growth team with actionable data on campaign and website health

Coordinate digital and business development projects from kickoff to completion, maintaining timelines and task lists within project management tools (e.g., ClickUp) or similar tools

Manage growth team documentation, contracts, and meeting agendas; track follow-ups to ensure milestones are met and blockers are resolved to ensure smooth campaign execution

Support the sales funnel by assisting with CRM updates, lead generation reports, and basic lead attribution tasks

Facilitate communication between design, development, and marketing to ensure projects remain on schedule and aligned with business goals

Contribute to fostering a positive and inclusive company culture

Other job duties, as assigned to support the overall operational needs of the organization

Qualification

Digital marketing experienceGoogle Analytics proficiencyProject management skillsContent management systemsSocial media coordinationSEO understandingMultitaskGenerative AI toolsVideo editing experienceCollaboration skillsAttention to detail

Required

3–5 years of experience in digital marketing, website coordination, or marketing project management; a Bachelor's degree in a related field, or an equivalent of 7–9 years of proven professional experience, like a p in lieu of a degree

Strong coordination and project management skills, ensuring smooth execution of website and digital marketing initiatives

Familiarity with content management systems (CMS) like WordPress

Proficiency in Google Analytics, Google Search Console, and social media platforms

Experience with social media content coordination and influencer marketing

Ability to work cross-functionally, collaborating with designers, developers, and marketing teams

Strong attention to detail, organization, and ability to manage multiple projects simultaneously

Thrives in a high-growth environment

Preferred

Understanding of or an interest in SEO (Search Engine Optimization), website analytics, and digital marketing best practices

Proficiency in Google Workspace (Docs, Sheets, Drive), Hubspot, Canva, or Adobe Creative Suite is a plus

Experience in healthcare, telemedicine, or startups is preferred

Google Analytics Certification, Google Ads Certifications, HubSpot Marketing Certifications, Meta Certified Digital Marketing Associate, or similar relevant certifications are highly preferred

Proven ability to leverage generative AI tools (e.g., for content drafting, marketing research, and efficiency) to enhance marketing output is highly preferred

Experience with video editing platforms