WestRock Company · 5 days ago
Senior Marketing Manager
Atlanta, GA
Full-time
Onsite
Senior Level
5+ years expWestRock Company is a global leader in sustainable paper and packaging solutions, and they are seeking a Senior Marketing Manager to join their high-impact marketing team. This role involves leading and optimizing an established portfolio of paperboard products while partnering closely with the sales organization to achieve growth and profitability goals.
CommercialManufacturingPackaging ServicesPaper ManufacturingSustainability
Responsibilities
Develop and execute growth initiatives and demand-generation strategies in collaboration with Sales, Product Management, Strategy, Operations, Supply Chain, and Technical teams to meet sales goals
Develop and maintain market segmentation frameworks to identify key customer groups, prioritize opportunities, and tailor strategies that drive growth. Track and analyze share-of-wallet data to guide strategic decisions
Create clear, quantified value propositions and differentiated positioning strategies for assigned segments and product portfolio areas
Design and implement commercial enablement tools, training programs, trade show exhibits, and marketing campaigns that support strategic selling and drive achievement of sales goals
Partner with Product Management, R&D, Operations, and Sales to identify new product opportunities and bring innovative solutions to market
Fuel the innovation process with competitive insights and evolving customer needs
Leverage market intelligence, competitive data, and voice-of-customer feedback to identify and develop strategies for new and existing business opportunities
Partner with Market Intelligence to conduct research and generate actionable insights that strengthen customer engagement and guide portfolio strategies
Monitor supply, demand, capacity, and pricing dynamics to assess market conditions and provide recommendations to leadership. Educate broader team on market trends and implications to inform sales strategies and decision-making
Develop comprehensive business cases including market sizing, competitive analysis, operational considerations, financial modeling, and growth projections to support strategic decisions
Serve as the commercial product manager for an established portfolio of paperboard products, ensuring competitiveness and profitability. Collaborate closely with Technical Product Management and cross-functional teams to address product performance, support customer needs, and drive portfolio optimization
Drive alignment across cross-functional teams, track progress, address challenges, and maintain a strong bias for action to achieve speed and efficiency in executing the Paper Sales agenda
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
5+ years of experience in strategic marketing, brand management, product marketing, or related roles
Strong analytical skills with the ability to simplify complex concepts for diverse audiences
Proven success in cross-functional collaboration and project management
Passion for identifying and building strategies that solve customer and business challenges
Excellent communication skills and ability to influence stakeholders
Detail-oriented, resourceful, and adaptable with a strong bias for action
Occasional travel required for meetings, conferences, and team collaboration
Preferred
MBA preferred
Company
WestRock Company
Smurfit Westrock is the global leader of paper-based packaging solutions.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2023-09-12Acquired
2015-07-02IPO
Leadership Team
S
Samuel Shoemaker
President, Consumer Packaging
Recent News
2026-01-09
Company data provided by crunchbase