The King's University (TKU) · 1 week ago
Associate Director of Communications and Marketing Operations
Southlake, TX
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expThe King's University (TKU) is seeking an Associate Director of Communications and Marketing Operations to lead strategic communications and marketing initiatives. This role involves managing project workflows, overseeing marketing campaigns, and ensuring effective communication across departments to support the university's mission.
Higher Education
Hiring Manager
Winter Liscano
Responsibilities
Serve as the central liaison between university departments and the Marketing & Communications team, ensuring alignment, timely project execution, and effective resource allocation
Manage incoming requests and oversee project workflows for design, print, web, and communications initiatives
Develop and maintain production schedules, project trackers, and reporting systems to ensure on-time delivery of marketing materials and campaigns
Contribute to the refinement of departmental processes, communication protocols, and operational efficiencies
Collaborate with campus departments to identify marketing needs and translate them into actionable, multi-channel campaign plans
Support the creation, scheduling, and optimization of digital campaigns across email and web platforms, including the TKU blog and newsletter
Oversee email marketing efforts, including content development, audience segmentation, testing, and performance tracking
Utilize analytics to assess campaign effectiveness and inform future marketing strategies
Write, edit, and publish digital content, including news articles, web updates, email automations, and marketing copy, in coordination with the marketing team
Manage internal and external communications, ensuring consistent voice and alignment with TKU’s brand and mission
Partner with the Associate Director of Marketing to design visually aligned material using Canva and Adobe Creative Suite, in alignment with brand guidelines
Coordinate regular website updates and content audits to maintain accuracy, relevance, and SEO alignment
Provide input on user experience improvements and digital engagement strategies to enhance overall user experience
Contribute to the development and implementation of efficient project management workflows and communication protocols
Oversee departmental administrative processes, including invoice management, budget reconciliation, and vendor coordination
Track project costs, monitor expenses, and support fiscal accountability within the department
Model core organizational beliefs and values; communicate openly and effectively within and across departments
Utilize practical communication skills to present information accurately and clearly, both internally and publicly
Participate in professional development activities that are aligned with university, departmental, and individual goals
Maintain accurate and complete records as required by governing entities (DOE, TRACS, ABHE, etc.); file all physical and computerized reports, records, and other documents required
Attend and participate in staff meetings and serve on committees as required
Comply with all policies, operating procedures, legal requirements, and verbal and written directives
Perform other related duties as assigned
Qualification
Required
Bachelor's degree in marketing, communications, public relations, or a related field, or commensurate work experience in a related field
5-8 years of experience in marketing, communications, or project management (higher education experience a plus), with 2-3 years in a leadership or supervisory capacity
Proven experience managing communications platforms in a professional setting
Intense administrative and organizational, multitasking, and interpersonal skills
Excellent written and verbal communication skills
Strong customer service aptitude
Critical and logical thinking, good judgment, and problem-solving
Self-starter with consistent initiative
Comfortable working in a fast-paced, deadline-driven environment
Good organizational skills and attention to detail
Can work well independently or in team settings
Clear and concise communication skills, both orally and in writing
Strong technical skills in Microsoft Office and Apple OS
Valid Driver's License
Criminal Background Verification
Preferred
Proficiency in project management tools and Adobe Creative Suite preferred
Familiarity with email marketing tools (e.g., Mailchimp, Active Campaign, Element 451) and web CMS (e.g., WordPress)
Experience using project management tools (e.g., Asana, Trello, Monday.com)
Proofreading, grammar, and editing skills are a plus
Working knowledge of Canva to design internal slides and flyers
Technical understanding of pre-press file preparation (Canva, Adobe Creative Suite)
Basic knowledge of digital marketing to curate and manage email marketing campaigns and automated workflows (using TKU's proprietary platform)
Basic technical understanding of websites and e-commerce (will be trained on our platforms)
Ability to interpret and apply data analytics to optimize digital campaigns and content strategy is a plus
Leadership mindset with the ability to delegate, motivate others, and both receive and provide constructive feedback
Adaptability and openness to learning new platforms, technologies, and communication tools
Company
The King's University (TKU)
The King’s University integrates Biblical education and practical ministry to shape Spirit-formed individuals who follow Jesus, serve His Church, and are sent to impact the world.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Robb Brewer, PhD
Vice President-Chief Academic Officer
Company data provided by crunchbase