Shelf · 1 week ago
Product Marketing & Intelligence Lead
NYC Metro
Full-time
Hybrid
Senior Level
$150K/yr - $180K/yrShelf is a company focused on empowering organizations with better AI readiness through improved data quality. They are seeking a Market Intelligence & Product Marketing Strategy Lead to analyze customer personas and market trends, translating insights into impactful product marketing strategies and execution plans.
Information TechnologyInternetKnowledge ManagementSaaS
Responsibilities
Become our in-house expert on market trends, competitive moves, and emerging signals in the AI and platform ecosystem
Dive deep into customer pain points, challenges, and opportunities, surfacing actionable insights that drive product and go-to-market strategy
Stay ahead of the curve. Your reading list, curiosity, and ability to synthesize complex information into clear recommendations set you apart
Partner with product, sales, and marketing leadership to guide and shape product positioning, messaging, and roadmap priorities
Translate insights from the market and customers into strategic direction and storytelling that resonates
Bring fresh ideas to the table, championing market driven product strategy and execution
Roll up your sleeves and drive execution, from product launches and campaigns to customer-facing experiences that deliver measurable outcomes
Own the success of product tours, demos, and other product experiences tied directly to engagement and adoption
Manage relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to ensure our story is heard, understood, and differentiated
Turn analyst insights into actionable strategies that elevate our market position and amplify our voice in category defining conversations
Qualification
Required
Deep understanding of human behavior, emotions, and decision-making processes
Strong research skills and market intelligence expertise
Ability to connect insights directly to business outcomes
Experience in AI and platform technologies
Skilled at balancing strategy with execution
Adept at building relationships with analysts, customers, and internal stakeholders
Ability to analyze customer personas and their communication patterns
Strong analytical skills and compelling storytelling abilities
Experience managing relationships with key industry analysts
Ability to synthesize complex information into clear recommendations
Preferred
Experience in product marketing strategy
Experience with product launches and campaigns
Experience in engaging with industry analysts like Gartner, Forrester, IDC
Benefits
Generous equity grant in the form of company stock options
Comprehensive health and wellness packages
Open PTO
Realistic, clearly communicated expectations
Team-wide aligned values and goals
Company
Shelf
Shelf is an answer automation platform helping distributed workers instantly find the answers they need.
Founded in 2015
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$60.7MKey Investors
Insight Partners
2021-08-23Series B· $52.5M
2020-09-09Series A· $6M
2017-06-26Seed· $2.2M
Leadership Team
Tobias Jaeckel
Founder & CTO
Colin Kennedy
Founder
Recent News
Business Insider
2025-10-14
Company data provided by crunchbase