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Coppermine · 3 weeks ago

Social Media & Marketing Director ' Coppermine Health & Fitness & Youth Programs

Mays Chapel, MD

Full-time

Onsite

Director/Executive

Coppermine is a health and fitness organization focused on youth programs, and they are seeking a Social Media & Marketing Director to develop and execute innovative marketing strategies. This role involves creating dynamic content and events to enhance brand engagement and drive participation in their fitness offerings and programs.

FitnessSports

Responsibilities

Develop and implement strategic marketing plans to increase visibility, membership, and participation across health & fitness and youth program divisions

Identify growth opportunities and emerging trends to keep the Coppermine brand relevant, innovative, and competitive

Establish clear KPIs and track performance across campaigns, social media platforms, and events

Create and manage a results-driven social media content calendar across Instagram, Facebook, TikTok, YouTube, and other platforms

Produce engaging, on-brand content including videos, photos, testimonials, behind-the-scenes features, program spotlights, and trainer collaborations

Monitor analytics to optimize engagement, reach, and conversions

Maintain a cohesive brand voice and visual identity across all digital channels

Generate fresh, original ideas that highlight Coppermine's fitness programs, youth activities, staff expertise, and community energy

Oversee the production of promotional materials-digital ads, email campaigns, flyers, and branded assets

Lead storytelling efforts that communicate the Coppermine mission, member success stories, and program highlights

Conceptualize, plan, and promote special events, challenges, and community engagement activities to drive traffic and new member acquisition

Partner with staff, trainers, and program directors to develop interactive experiences such as fitness workshops, youth events, pop-ups, seasonal campaigns, and open houses

Manage event marketing timelines, budgets, and promotional strategies

Work closely with trainers, coaches, youth directors, and leadership to ensure marketing reflects program goals and needs

Provide clear communication, guidance, and support to ensure all teams contribute content and ideas effectively

Foster a collaborative environment where staff feel empowered to participate in marketing and brand storytelling

Build and nurture community, school, and local business partnerships to amplify program visibility

Represent Coppermine at events, expos, and networking opportunities to enhance brand presence

Qualification

Marketing StrategySocial Media ManagementContent CreationEvent PlanningCommunity EngagementAnalytics MonitoringCollaboration

Required