Bitwarden · 1 week ago
Senior Director of Product Marketing
United States
Full-time
Remote
Director/Executive
$180K/yr - $250K/yrBitwarden is seeking a Senior Director of Product Marketing to drive product and market awareness for their security solutions. The role encompasses product message development, customer engagement, and partner marketing, while navigating B2B strategies with a consumer-friendly approach.
Cyber SecurityEnterprise SoftwareIdentity ManagementPrivacySoftware
Responsibilities
Lead the product and customer marketing function, and together build comprehensive go to market enablement strategies for Bitwarden product
Elevate Bitwarden B2B marketing and customer acquisition to next milestones
Guide communication of the product vision and customer onboarding experience for Bitwarden
Create compelling customer-facing and sales assets that differentiate Bitwarden with a focus on customer value and benefits
Build a high touch marketing motion and marketing structure for enterprise sales to enhance and complement the Bitwarden self-service model
Fuel the Bitwarden sales funnel and overall flywheel through efficient programs from product launches to competitive sales enablement to all types of marketing campaigns
Innovate on how Bitwarden lands, converts, helps global customers expand through world-class customer experiences and journeys
Further develop customer engagement and case studies with well known Bitwarden customers
Hone the product and customer marketing team including driving world class product launches, cherished customer marketing, and unique partner and channel marketing enablement
Accelerate the Bitwarden revenue engine with the Bitwarden flywheel from free to paid, upselling across both self-serve and high-touch customers
Stay ahead of industry trends and work closely with the Bitwarden communications team on analyst relations
Drive and track key metrics for customer growth
Qualification
Required
Significant experience across a range of product marketing and sales-enhancing activities
Solid knowledge of enterprise and security markets. Open source experience a plus
Bachelor's or higher college/graduate degree
Excellent leadership, management, and communications skills
Remote team leadership combined with ability to work as individual contributor
Demonstrated ability to partner with go-to-market teams to deliver new marketing initiatives resulting in inbound interest, leads, opportunities, and closed deals
Customer engagement experience with the ability to act as a trusted partner
Ability to balance marketing scenarios combined with a product launch schedule
Strong work ethic, proven record of having a growth-mindset, and enthusiastic presence to reach ambitious goals
Preferred
A love of software products, the interest to understand them deeply from a user perspective, and also technically from an engineering perspective
An appreciation of choosing the right words and the right visuals, along with a keen eye for detail and design to make everything look and sound perfect
A hands on approach to scaling, including seeing the big picture and contributing directly with product launch development, asset publishing, and overall execution
Desire to help the team thrive with proven leadership experience empowering team members to excel
Experience scaling business and consumer applications
An understanding of the security market and ideally identity and access management
Company
Bitwarden
Bitwarden provides open-source password management solutions for individuals, teams, and business organizations.
Founded in 2015
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$100MKey Investors
PSG Equity
2022-09-06Series B· $100M
2019-01-01Series A
Leadership Team
Kyle Spearrin
Founder, Chief Technology Officer
Recent News
headline.com
2026-01-13
Company data provided by crunchbase