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The Estée Lauder Companies Inc. · 4 hours ago

Executive Director, Omni-Channel Consumer Engagement, MAC

New York, United States

Full-time

Onsite

Director/Executive

$154K/yr - $265K/yr

8+ years exp

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The Executive Director, Omni-Channel Consumer Engagement is responsible for shaping and executing the brand’s advocacy marketing, media, and consumer engagement strategies across global channels, managing strategy and execution for various marketing initiatives.

Cosmetics

Responsibilities

Lead the global consumer engagement strategy to strengthen brand visibility and brand love through advocacy and media across paid, earned, and owned channels

Define and execute a connected engagement framework across global and local markets, partnering with cross-functional teams to ensure consistent brand messaging and consumer-first storytelling

Manage strategy, ideation, communication, and execution for all NPL launches, brand moments, and major initiatives (e.g., MAC Creator Affiliate Program) in collaboration with Marketing, Communications, Creative and Omni-Channel Commercial teams

Negotiate and manage global media partnerships with Meta, Snapchat, TikTok, and OOH providers, leveraging global buying power to maximize impact across regions

Build and lead an interdisciplinary team of media, advocacy and activation experts, fostering collaboration and innovation

Establish a real-time marketing process and cross-functional programming calendar to capture cultural moments and create impactful global and local activations

Partner with Product Marketing, Creative, Online, Product Development, and Regional Teams to deepen consumer loyalty and affinity

Oversee advocacy and influencer programs to maximize engagement, revenue, and membership growth

Approve and guide paid media plans (investment mix, goals, creative strategy) supporting both brand.com and retail

Identify, implement, and manage global marketing technologies to enhance consumer experience across digital, mobile, and omnichannel platforms

Lead test-and-learn initiatives, best practice sharing, and trend adoption to maintain leadership in paid and performance marketing

Define measurement frameworks and track KPIs (ROI, engagement, sentiment, coverage, affiliate revenue) to evaluate success and optimize strategies

Develop and lead Global Earned media strategy and execution worldwide

Lead the identification, contracting, and management of global influencer partnerships, including content development and amplification

Ensure influencer activations deliver consistency in brand message, tone of voice, and creative representation across markets by creating the global influencer, TikTok, Pro community and internal makeup artist briefs

Use consumer and business data to develop influencer strategies aligned with paid, owned, earned, and shared touchpoints along the path to purchase

Drive large-scale influencer initiatives that amplify brand storytelling, drive awareness, educate and inspire consumers, and generate measurable ROI

Refine influencer selection and relationship management processes for long-term collaborations, seasonal partnerships, and tactical activations, including external enforcement relationships

Implement a global affiliate program initiative to incentivize external influencers and creators, PRO community members, media partners, UGC and internal makeup artists to promote and sell MAC from their third party owned channels across social media and Dotcom

Create measurement standards and benchmarking processes to evaluate impact and optimize future influencer programs

Lead the development and execution of global paid media strategy to amplify brand reach, drive consumer engagement, and deliver measurable business results

Partner with global regions and affiliates to ensure paid media strategies are locally relevant, culturally resonant, and aligned with brand priorities to drive profitable growth

Build integrated media plans that connect the consumer journey, leveraging digital, OOH, affiliate, and emerging platforms

Ensure timely reporting of paid media performance for MAC leadership, with clear KPI metrics tied to awareness, conversion, and ROI

Align goals across all levels of the matrix organization to reduce redundancies, optimize spend, and increase global efficiencies

Establish agile, scalable processes for paid media planning and execution in collaboration with Marketing, Finance, and Commercial teams

Enhance sharing of best practices globally and encourage continuous optimization of media investments

Qualification

Consumer engagement strategyPaid media strategyInfluencer marketingMedia negotiationCultural trend analysisCross-functional team managementStrategic storytellingMicrosoft Office SuiteCommunication skillsPresentation skills