Merck · 3 days ago
Associate Director Marketing HCP Campaign Development Lead Respiratory
North Wales, PA
Full-time
Hybrid
Lead/Staff, Director/Executive
$142K/yr - $224K/yr
5+ years expMerck is a leading pharmaceutical company focused on healthcare innovations. They are seeking an Associate Director of Marketing for HCP Campaign Development in the Respiratory domain to lead the development of integrated digital campaigns targeting healthcare professionals, ensuring compliance and effective communication of scientific content.
BiotechnologyHealth CareMedicalPharmaceutical
No H1B
Responsibilities
Map end‑to‑end HCP journeys across specialty segments and settings, identifying needs at each stage. Proactively adjust journeys as external conditions evolve (e.g., guideline updates, seasonal trends, access shifts)
Translate market research, field insights, claims and engagement analytics into segmented HCP strategies (e.g., by guideline adherence, prescribing behavior, patient mix, formulary access, or digital channel preferences). Rapidly synthesize new inputs and resolve stakeholder feedback to keep plans actionable and timely
Design and optimize compliant HCP experiences across email, branded websites/portals, paid/search, medical congress activations, programmatic, social, third‑party HCP platforms, and rep‑enabled channels (eDetailing, CLM content). Prioritize and re‑prioritize channels based on performance signals and stakeholder needs
Lead creative development of scientific and promotional assets (mechanism of action visuals, dosing/administration tools, safety/ISI integration, access resources, patient identification aids, add‑on therapy rationales), ensuring medical accuracy, relevance, and clear value communication for Respiratory care. Facilitate swift MLR alignment by anticipating review concerns and driving consensus across stakeholders
Employ sprint planning, test‑and‑learn, rapid experimentation, and backlog prioritization to iteratively improve HCP engagement, leveraging pilots, A/B tests, and multivariate optimization while maintaining compliance. Navigate ambiguity by making informed, time‑bound decisions and transparently communicating trade‑offs
Act as the connective tissue among medical, legal, regulatory, brand, payer/access, field teams, analytics, IT/MarTech, and agency partners. Build trust, set clear expectations, and convene the right stakeholders at the right moments to accelerate approvals and delivery. Resolve conflicts constructively, escalate with context when needed, and maintain momentum
Co‑design, co‑create, and execute HCP campaign plans from concept through approval and market delivery. Translate complex clinical and business priorities into clear plans and decision frameworks that enable fast, coordinated action
Implement audience segmentation and rules‑based triggers (e.g., guideline updates, seasonal respiratory trends, formulary changes, new data releases) to deliver relevant messaging and resources. Align personalization strategies with stakeholder input and compliance requirements, adapting quickly as new data emerges
Define KPIs (reach, engagement quality, etc.), monitor performance dashboards, and drive continuous optimization to improve HCP value and downstream impact. Socialize insights across stakeholders and convert learnings into rapid backlog updates
Ensure all HCP communications align with regulatory, privacy, and promo requirements; embed robust ISI placement, fair balance, and clear delineation between disease‑state and branded content. Partner closely with MLR to streamline reviews without compromising compliance
Coordinate with marketing/field leadership to create aligned digital content and tools; integrate insights into action plans that support pull‑through and appropriate prescribing. Maintain tight feedback loops with the field to adapt content quickly to changing market realities
Qualification
Required
Bachelor's degree (BS/BA)
5+ years of combined digital marketing/marketing support or sales experience, with demonstrable work on HCP audiences or healthcare stakeholders
Ability to work at our North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week
Ability to work effectively in ambiguity, shifting from tactical execution to strategic planning
Capacity to collaborate and drive change while focusing on co‑design, co‑creation, and execution phases of creative development
Ability to support evolution of content development, approval, and distribution capabilities, including MLR processes for HCP promo
Strong digital acumen and understanding of criteria for effective HCP digital content (scientific accuracy, fair balance, clear ISI integration, accessibility)
Knowledge/experience in healthcare marketing and/or promotion, with familiarity in Respiratory disease states (e.g., asthma, COPD) preferred
Demonstrated ability to implement marketing strategies that work, including measurable HCP engagement outcomes
Excellent business and communication/influencing skills, with the ability to translate complex clinical concepts into clear HCP value propositions
Experience and success in cross‑functional team leadership (medical, regulatory, analytics, field)
Well organized, highly motivated, process‑driven, results‑oriented
Ability to re‑balance priorities and assume responsibility in a multi‑tasking environment
Understanding of how to maximize digital channels, techniques, and operating models for HCPs (CRM, MA, CLM, programmatic, SEM)
Ability to thrive within a data‑driven, fast‑paced setting defined by change
Innovative thinking
Preferred
Digital marketing experience in the pharmaceutical industry with HCP promotional campaigns
Respiratory therapeutic experience and familiarity with clinical guidelines (e.g., GINA, GOLD)
Experience with agile methodologies, omnichannel personalization, and integration of field/digital engagement
Proficiency with MarTech/CRM platforms supporting HCP journeys and compliant targeting
Experience interpreting HCP engagement analytics and deriving optimization hypotheses
Benefits
Medical, dental, vision healthcare and other insurance benefits (for employee and family)
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate and sick days
Company
Merck
Merck is a biopharmaceutical company that offers medicines and vaccines for various diseases.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.59MKey Investors
Private Capital AdvisorsGavi, the Vaccine Alliance
2018-11-25Post Ipo Equity· $0.59M
2016-01-21Series Unknown· $5M
1980-12-19IPO
Leadership Team
Betty Larson
Executive Vice President and Chief Human Resources Officer
Dean Li
Executive Vice President and President, Merck Research Laboratories
Recent News
2026-01-17
2026-01-16
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