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Lumin Digital · 16 hours ago

GTM Data Strategist

United States

Full-time

Remote

Senior Level

$155K/yr - $175K/yr

5+ years exp

Lumin Digital is a trailblazer in digital banking solutions, empowering credit unions and banks with cutting-edge digital experiences. The GTM Data Strategist will drive and maintain the GTM data model, govern data definitions, and orchestrate data flow to enable actionable insights and decision-making across the organization.

Financial ServicesFinTechSaaSSoftware

Growth Opportunities

Responsibilities

Drive forward and maintain the GTM data model across MAP/CRM (Hubspot) and connected systems (ABM, CPQ, event management, enrichment, BI). Ensure scalability, documentation, and change control

Establish and run standards for data ingestion, schema management, transformation logic, release/change management, SLA/monitoring, lineage, and incident management

Drive proactive data quality programs (validations, deduping, audits) and identify data gaps; design new data capture processes or integrations to close the identified gaps

Translate business needs into scalable data designs across the go-to-market technology ecosystem

Define integration configuration and specs for current and new tools (e.g., Gifting, event platforms, CPQ, intent/firmographic providers), including field mapping, identity resolution, and error handling

Map key objects and processes (engagement → opportunity → order/contract) to ensure downstream reporting and revenue intelligence

Coordinate product-related data structures (attributes, catalogs, hierarchies) in cross-functional partnership with product, finance, delivery and others

Partner closely with analytics stakeholders within and outside the GTM organization to ensure seamless data flow between systems and drive translation of business questions into semantic layers and durable datasets; enable certified data sources for self-service insights

Publish data dictionaries, integration runbooks, governance policies, and training materials; drive adoption and compliance through a structured data enablement program

Define guardrails for data retention, consent, and usage in partnership with Security/Legal; ensure controls are reflected in the data model and integrations

Qualification

Data strategyData governanceData modelingB2B SaaS experienceCRM proficiencyBI/data visualizationData pipeline managementStakeholder managementData quality oversightChange managementDocumentation skillsFacilitation skills

Required

Bachelor's degree in Information Systems, Data Management, Analytics, Business, or related discipline; or equivalent experience

5–8+ years in data strategy/analytics/operations within B2B SaaS/technology; demonstrated ownership of cross‑system data models and governance

Hands-on experience with key B2B go-to-market technologies including CRM, Marketing Automation, Account-Based Technology, CPQ, data integration tools, BI/data visualization—plus other commonly integrated technologies

Deep understanding of GTM data (targeting, engagement, journeys, pipeline, forecasting, renewals/expansion)

Data Operations practices: data pipeline management, data quality oversight & governance, release/change management and automation design

Strong data modeling and architecture fundamentals; familiarity with semantic layers and metric stores

Excellent documentation, facilitation, and stakeholder management; ability to translate business goals into data designs and drive change across functions

Familiarity with account-based concepts and multi-stage journey models