Varsity Spirit · 1 week ago
Marketing Generalist
Memphis, TN
Full-time
Hybrid
New Grad, Entry Level
0+ years expVarsity Spirit is a leading global source for cheerleading, dance team, performing arts, and yearbook products. The Marketing Generalist will assist with various marketing projects, including planning, execution, and content creation, while engaging with social media and managing brand ambassadors.
ApparelEducationRetailTraining
Responsibilities
Create and send a high volume of promotional and transactional customer communications via email and BAND for Varsity Spirit camp brands including UCA, UDA, NCA, NDA, USA, and UCE
Write, edit, update and publish marketing content for digital and print platforms, including email, brochures, web, social and direct mail, ensuring accuracy, relevance, and brand voice consistency
Monitor brand social channels daily, actively responding to comments, direct messages, and tagged content when appropriate
Lead, schedule, and guide part-time content creators (Content Crew) for your assigned brand(s), ensuring they are properly briefed, aligned with brand guidelines, and equipped to capture compelling, on-brand content during events
Assist with compiling marketing metrics, such as email open rates, social engagement, and content reach, to help the team evaluate campaign performance and optimize future initiatives
Conduct audience, industry, and competitor research to inform content strategies and campaign planning
Partner closely with creative, digital, and event teams to contribute to brainstorming sessions, share feedback from the field, and support high-priority projects in areas such as branding, communications, and product marketing
Qualification
Required
Foundational Marketing Knowledge: Understanding of integrated marketing principles and how content, social, and events support brand strategy
Team Coordination: Ability to communicate effectively with part-time contributors (e.g., Content Crew) to ensure high-quality, on-brand deliverables
Strong Communication Skills: Clear and engaging writing with attention to grammar, tone, and audience relevance
Social Media Proficiency: Confident navigating and posting across major platforms (Instagram, TikTok) with awareness of engagement best practices
Event Readiness: Comfortable working on-site at high-energy events, capturing content, and supporting marketing activations
Analytical Thinking: Ability to interpret marketing data and performance metrics to inform future efforts
Organized & Detail-Oriented: Strong time management with the ability to juggle multiple projects and deadlines
Adaptable & Collaborative: Flexible, team-first mindset with a proactive attitude toward shifting priorities and new challenges. Personal Effectiveness/Credibility
Excellent project management skills and the ability to coordinate and execute multiple tasks in a fast-paced, deadline-driven environment
Team player with cross-functional communication skills – this person will interact with multiple facets of the organization and drive results through collaboration
Bachelor's degree in marketing (traditional or digital) or related fields or equivalent work experience
Entry level to 3 years of experience in marketing
Preferred
NCA or NDA Camp staff experience is desired but not essential
Benefits
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!
Company
Varsity Spirit
We fuel the passion and spirit found in every high school across America.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Webb
Founder and CEO
Chris Darby
Vice President of Corporate Partnerships
Recent News
Company data provided by crunchbase