Finch ยท 2 days ago
Client Onboarding Strategist (Performance Marketing)
Finch is seeking a Client Onboarding Strategist (Performance Marketing) to oversee the critical client onboarding phase. This role involves leading discovery with new clients, designing activation strategies, and ensuring a smooth transition to long-term account management.
Marketing & Advertising
Responsibilities
Own new client onboarding and discovery, leading kickoff conversations and early strategic alignment
Develop the initial media plan and activation strategy across Finch service channels
Define early KPIs, testing plans, and optimization priorities for the first phase of execution
Ensure activation and launch readiness, including platform setup context, measurement assumptions, and priorities
Drive a clean, structured handoff to the assigned Account Manager with full strategic context and documentation
Qualification
Required
5+ years of experience working in a performance marketing agency environment
Experience leading new client onboarding and discovery in a client-facing role
Experience designing initial marketing or media strategies based on client business context
Strong working knowledge of performance marketing platforms (Meta, Google Ads, DSP, SEO fundamentals)
Ability to define KPIs, testing plans, and early optimization priorities
Experience advising clients and setting strategic direction early in the relationship