Compose.ly · 1 week ago
Ad Copy and Email Writer
Compose.ly is an industry leader in creating educational content for construction professionals, and they are seeking a freelance Ad Copy and Email Writer. The role focuses on crafting engaging ad copy and email content that aligns with client goals, ensuring high-quality messaging that drives engagement.
Content
Responsibilities
Develop compelling email content for campaigns, aligning with client’s promotional and engagement goals
Use provided prompts and brand guidelines to craft copy that maintains consistency with construction professionals (e.g., project managers)
Adapt messaging to achieve two primary objectives: audience engagement and brand reach
Ensure all copy is free of errors and typos and adheres to brand standards
Collaborate with client’s content managers to refine content for clarity and impact
Qualification
Required
Proven experience in ad copy and email copywriting
Ability to incorporate brand tone and voice into all communications
Understanding of ad copy trends and how to integrate them into creative content
Soft Skills: Collaborative, reliable, creative, proactive, and consistent in communication and delivery
Ability to work independently and produce high-quality content from start to completion
Preferred
Familiarity with engagement strategies in the construction industry or a curiosity to learn
Familiarity with construction or related industries is advantageous but not required