Horizontal Talent ยท 1 day ago
Copywriter - Healthcare
Horizontal Talent is seeking a Copywriter to join their dynamic team in the healthcare sector. In this role, you will craft engaging content and develop a consistent brand voice while implementing best practices for SEO and UX writing.
Responsibilities
Create and refine engaging copy for websites, campaigns, and digital platforms
Develop a consistent brand voice and tone across various touchpoints
Implement SEO and UX writing best practices to enhance content performance
Adapt healthcare-related content to ensure clarity, compliance, and effectiveness
Work within CMS environments, with a preference for Sitecore, but open to others like Drupal or WordPress
Qualification
Required
Proven experience as a copywriter in the healthcare industry
Proficiency in CMS platforms, particularly Sitecore
Strong understanding of SEO fundamentals and on-page optimization techniques
Ability to collaborate effectively with cross-functional teams
Preferred
Experience with other CMS platforms like Drupal or WordPress
Familiarity with advanced SEO tools and reporting techniques
Experience in conducting client workshops and presentations
Knowledge of performance tracking tools like GA4 or Adobe Analytics