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Intellibright · 1 day ago

Conversion Rate Optimization Specialist (Contractor)

United States

Full-time, Contract

Remote

Senior Level

$50/hr - $50/hr

5+ years exp

Intellibright is a performance driven digital marketing agency focused on accountability and client partnerships. The Conversion Rate Optimization Specialist will analyze user behavior, identify conversion bottlenecks, and implement strategies to enhance revenue outcomes through optimization efforts.

AdvertisingConsultingFuneralsHealth CareHome ServicesInternetMarketing

Growth Opportunities

Responsibilities

Conversion optimization across websites and the full funnel from entry point through conversion

Analysis of user behavior using analytics, heatmaps, session recordings, and funnel analysis

Identification of conversion bottlenecks and UX friction impacting lead and revenue outcomes

Evaluation of how channel traffic from Paid Media, SEO, and Social interacts with on-site experience

Development and prioritization of CRO hypotheses tied directly to business and performance goals

Design, execution, and analysis of A/B and multivariate tests across layouts, forms, CTAs, and messaging

Recommendation and implementation of UX, design, and content changes that improve clarity and conversion

Hands on work in WordPress to implement page updates, templates, and conversion focused enhancements

Collaboration with strategy, Paid Ads, SEO, and Social teams to align on traffic intent and campaign goals

Clear reporting on results with a focus on measurable outcomes rather than vanity metrics

Qualification

Conversion Rate OptimizationCRO tools proficiencyGoogle AnalyticsWordPressUX principlesBehavioral data analysisA/B testingHeatmapping toolsSession recording toolsAgency experienceCollaboration