My Amazon Guy · 1 month ago
DTC Brand Strategist
United States
Full-time
Remote
Senior Level
5+ years expMy Amazon Guy is a thriving digital marketing agency dedicated to helping clients achieve remarkable sales growth on Amazon. The DTC Brand Strategist will own client growth across social, search, and retention marketing, leading audits, developing strategies, and overseeing execution to drive key performance indicators.
AdvertisingDigital MarketingE-CommerceSEO
Responsibilities
Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention
Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies
Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities
Build and refine brand strategy, including messaging, voice, positioning, and differentiation
Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives
Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts
Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed
Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities
Qualification
Required
5+ years managing social ads with a strong focus on DTC/B2C campaigns
3+ years hands-on with Meta & TikTok Ads
Expertise in email marketing and multi-channel campaign integration
Skilled in CRO & A/B testing to boost conversions and landing page performance
Strong creative eye and copywriting ability for consumer engagement
Active Meta & TikTok Ad Certifications
Proven leader with experience managing cross-functional teams
Track record of building scalable workflows for creative and performance marketing
Data-driven mindset with sharp analytical and optimization skills
Excellent communicator, highly organized, and results-focused
A dual-monitor setup is required (at least 8GB of RAM)
Must have at least 25 MBPS internet speed
Benefits
40 hours a week, 8 hours a day
Competitive salary base
Permanent WFH setup
Unlimited FREE access to MAG School courses and SOP Library!
Work schedule is in EST (Monday-Friday only)
Opportunities for professional development and career advancement
Company
My Amazon Guy
My Amazon Guy is a marketing agency specializing in PPC, SEO, marketing, merchandising, and brand launch.
501-1000 employees
H1B Sponsorship
My Amazon Guy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Late StageLeadership Team
Ken Zhou
Chief Operating Officer
Steven Pope
Founder
Recent News
2024-05-06
Company data provided by crunchbase