Delta Dental of Idaho · 3 days ago
Digital and Web Experience Marketing Manager
Boise, Idaho, United States
Full-time
Hybrid
Mid LevelDelta Dental of Idaho is committed to better oral health for all Idahoans, reaching over 500,000 residents with their dental plans and community outreach programs. The Marketing Manager, Digital and Web Experience, is responsible for managing and optimizing the company's website and executing digital marketing initiatives to support brand awareness and lead generation.
DentalHealth CareInsurance
Responsibilities
Manage, maintain, and optimize the Delta Dental of Idaho public website using Adobe Experience Manager (AEM), ensuring content accuracy, usability, accessibility, brand consistency, and alignment with business objectives
Partner closely with the IT team to support updates and enhancements to secure member, provider, employer, and broker portals, including content updates, testing, and coordination of releases
Oversee website content lifecycle management, including page creation, updates, archiving, redirects, and governance standards to ensure a high-quality and compliant digital experience
Implement and manage Search Engine Optimization (SEO) best practices across the website and digital content, including keyword research, on-page optimization, technical SEO considerations, performance monitoring, and traffic analysis to improve organic search visibility
Monitor website performance using analytics tools, tracking metrics such as traffic, engagement, conversions, and user behavior; analyze results and provide insights to support continuous improvement
Support digital marketing initiatives that drive awareness, engagement, and lead generation, ensuring campaigns align with website strategy and direct users to optimized digital experiences
Plan, execute, and optimize paid digital advertising campaigns in collaboration with internal partners and external vendors, with a focus on driving qualified traffic to key website pages
Collaborate with the Marketing and Social Media Specialist to support social media advertising efforts and evaluate performance to improve visibility and engagement
Work cross-functionally with content, design, development, marketing, compliance, and IT teams to ensure digital initiatives are executed accurately, securely, and on schedule
Coordinate with third-party agencies and Delta Dental Association partners to support website functionality, content standards, and shared digital initiatives
Stay informed on website management, digital experience, accessibility, security, and digital marketing best practices to recommend enhancements and ensure compliance with evolving standards
Build effective working relationships with internal stakeholders to support organizational goals and ensure digital platforms meet business and user needs
Demonstrate a commitment to the organization’s vision, mission, values, code of ethics, and compliance and security standards
Perform other duties as assigned
Qualification
Required
Experience managing, maintaining, and optimizing websites using Adobe Experience Manager (AEM)
Strong understanding of digital marketing initiatives including SEO, SEM, paid media, email, social media, and content marketing
Ability to work closely with cross-functional partners to plan, implement, and measure digital campaigns
Experience in website content lifecycle management including page creation, updates, archiving, redirects, and governance standards
Knowledge of Search Engine Optimization (SEO) best practices including keyword research, on-page optimization, technical SEO considerations, performance monitoring, and traffic analysis
Experience monitoring website performance using analytics tools and providing insights for continuous improvement
Ability to plan, execute, and optimize paid digital advertising campaigns
Experience collaborating with marketing and social media teams to support advertising efforts
Ability to work cross-functionally with content, design, development, marketing, compliance, and IT teams
Experience coordinating with third-party agencies and partners to support website functionality and content standards
Knowledge of website management, digital experience, accessibility, security, and digital marketing best practices
Strong relationship-building skills with internal stakeholders to support organizational goals
Company
Delta Dental of Idaho
DDI is the leading dental benefits carrier in the state, providing quality, affordable dental plans for both companies and individuals.
Founded in 1971
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Greg Donaca
President and CEO
Recent News
2025-06-26
2025-04-01
Idaho Business Review
2025-01-23
Company data provided by crunchbase