Caesars Entertainment · 7 hours ago
Digital Marketing Analytics Director - Corporate (Las Vegas or Jersey City)
Las Vegas, NV, United States
Full-time
Onsite
Lead/Staff, Director/Executive
$96K/yr - $155K/yr
5+ years expCaesars Entertainment is the largest casino-entertainment company in the U.S. and is seeking a Marketing Analytics Lead to architect and maintain a daily-updating spend optimization engine for their marketing team. The role involves designing allocation models, developing performance logic, and collaborating with various teams to enhance marketing investment decisions.
Food and Beverage
Responsibilities
Design and implement a daily-refreshing spend allocation model that integrates performance data, incrementality signals, and budget constraints
Develop logic to recommend optimal channel- and sub-channel-level spend based on performance, saturation curves, marginal ROI, and forecasted outcomes
Create dashboards, APIs, or automated reports that surface recommendations to the marketing organization in a clear, actionable format
Build and maintain data pipelines that ingest data from ad platforms, MMPs, internal databases, and attribution systems
Ensure data quality, freshness, and model reliability through automated checks and monitoring systems
Develop or refine Media Mix Models (MMM), incrementality frameworks, marginal return curves, and/or bid/optimization simulations
Partner with finance, marketing, and product to integrate non-marketing factors (seasonality, product promos, inventory, etc.) into spend recommendations
Serve as the analytical thought leader for marketing investment decisions
Work closely with channel owners to ensure recommendations align with campaign strategy and creative cycles
Collaborate with engineering to productionize models and maintain scalable infrastructure
Lead A/B tests and incrementality experiments to improve the accuracy of spend recommendations
Iterate on the model as new channels, geos, or strategies come online
Qualification
Required
Must be 21 years of age or older
5+ years in marketing analytics, data science, growth analytics, or similar
Strong proficiency in Python or R, SQL, and scalable model deployment workflows
Experience building MMM, incrementality tests, or ROI/attribution models
Knowledge of paid media channels (paid social, search, affiliate, programmatic, etc.) and their underlying mechanics
Experience with visualization tools (Tableau, Power BI, Looker) for delivering insights and automated reporting
Ability to turn complex modeling outputs into simple business recommendations
Preferred
Experience with automated decisioning systems (e.g., budget pacing tools, bidding engines, forecasting models)
Familiarity with cloud environments (e.g., GCP, AWS, Azure)
Exposure to Bayesian modeling, causal inference, or machine learning methods used in marketing optimization
Startup or growth-stage experience where speed and autonomy are valued
Benefits
Medical, vision, and dental insurance
Life insurance
Disability insurance
A 401(k)-matching program
Short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation
Paid Flexible Time Off
Paid company holidays
Company
Caesars Entertainment
Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Martin Logan
Chief Product and Technology Officer (CPO CTO)
Kenneth Fuchs
COO and Head of Sports
Recent News
ReviewJournal
2025-10-06
2025-10-03
2025-10-03
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