M Crowd Restaurant Group · 1 week ago
Marketing Manager (43817)
M Crowd Restaurant Support Center - Carrolton, TX 75006
Full-time
Onsite
Mid LevelM Crowd Restaurant Group is a company focused on restaurant marketing, and they are seeking a Marketing Manager to partner with the VP of Marketing and lead various marketing initiatives. The role involves executing marketing strategies, managing campaigns, and providing administrative support to enhance brand awareness and drive business results.
Restaurants
Responsibilities
Partner with the VP of Marketing and cross-functional teams to execute marketing strategies, campaigns, and promotional initiatives that drive guest traffic, sales, and brand awareness
Manage the annual and promotional marketing calendar to ensure timely execution across all channels
Execute digital marketing across social media, email, website content, and online advertising
Own Online Ordering marketing initiatives and optimize digital guest engagement
Manage Third-Party Delivery partner accounts, including promotions, menu accuracy, merchandising, and reporting
Collaborate with operations and culinary teams to support menu launches, LTOs, and special events
Create marketing and training materials to support in-store execution and internal communication
Write creative briefs, coordinate asset development (photo/video/print/digital), provide feedback, and proofread all materials for accuracy and brand consistency
Cross-train across marketing functions and provide coverage/support as needed
Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment
Support advertising planning and monitor campaign performance using KPIs and dashboards
Analyze results to optimize promotions and improve marketing effectiveness across channels, including delivery platforms
Maintain brand standards and consistent messaging across guest-facing and internal communications
Support PR and agency partnerships (PR, social, influencers) and coordinate external vendor needs (creative, printing, etc.)
Track and manage project-level budgets across:
Advertising Spend (Traditional-print materials and Digital-paid social, influencers, e-commerce)
Local Store Marketing (sponsorships, donations, community driven events)
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
Several years in entry-to-mid-level marketing roles (e.g., Marketing Assistant, Social media Specialist) preferably in restaurant, hospitality, or retail
Skills: Strategic Planning & Analysis: Market research, consumer behavior, data interpretation, critical thinking, and project management
Digital Proficiency: Experience supporting digital marketing, email marketing, promotions, and campaign execution across multiple channels
Communication: Strong written, verbal, presentation, and professional email etiquette skills; ability to collaborate cross-functionally and present ideas clearly
Creativity & Leadership: Ability to develop fresh campaigns, drive engagement, and manage people/projects
Organization: Highly organized, self-motivated, and detail-oriented with the ability to manage multiple priorities
Ability to work non-standard hours as necessary to implement marketing plans
You must have reliable transportation for ongoing travel around the DFW metroplex and the ability travel up to 25% of the time, primarily within North America, for meetings and site visits
Valid Drivers License and Auto Insurance
Physical demands: Regularly required to sit, stand; walk; use hands to finger, handle, or feel; and reach with hands and arms; occasionally required to climb or balance; stoop; kneel, crouch, and taste or smell; must regularly lift and/or move up to 50 pounds
Preferred
MBA or Master's is a plus
Familiarity with Online Ordering platforms and Third-Party Delivery account management (promotions, merchandising, reporting) preferred
Proficient in Microsoft Excel, Word, PowerPoint, and Adobe Acrobat
Comfortable working closely with operations teams and supporting execution at the store level
Company
M Crowd Restaurant Group
Our story starts in 1991 with the opening of the first Mi Cocina.
Founded in 1991
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Edgar Guevara
President and CEO
Company data provided by crunchbase