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Vanguard · 13 hours ago

Head of Audience Operations and Digital Analytics

Malvern, PA

Full-time

Hybrid

Director/Executive

8+ years exp

Vanguard is a company focused on the long-term financial wellbeing of its clients. They are seeking a Head of Audience Operations and Digital Analytics to set strategic direction for audience strategy, oversee platform migrations, and promote a culture of experimentation and analytics.

FinanceFinancial Services

No H1B

Responsibilities

Set strategic direction for Audience Strategy & Segmentation, Audience Activation & Governance, and Digital Analytics teams; ensure alignment with enterprise priorities and marketing objectives

Serve as a senior thought leader for personalization and marketing technology; influence roadmap decisions and advocate for investments that advance data-driven marketing

Oversee complex platform migrations and integrations (Adobe RT-CDP, RedPoint, Adobe CJA) to enhance data quality, accessibility, and activation speed

Establish governance frameworks and performance standards for high-volume audience development, and ensure compliance and operational excellence

Drive cross-functional collaboration with Marketing Technology and Personal Investor Technology to integrate marketing strategies with technology capabilities; champion scalable, secure, and innovative solutions

Advance audience lifecycle management and segmentation strategies across channels; define success metrics and embed measurement into activation workflows

Promote a culture of experimentation and analytics; scale testing methodologies and performance attribution to inform strategic decisions

Develop and retain top talent; provide coaching and career development to sustain a high-performing, future-ready team

Define and manage audience frameworks, segmentation logic, and activation strategies across channels

Oversees campaign metadata governance, ensures SLA adherence for high-volume audience builds, and manages deployment of web banners and other assets. Implements Workfront Claravine integration for streamlined campaign code and offer ID creation, ensuring operational precision and compliance

Deliver advanced reporting and enhance dashboards and insights to measure personalization impact and marketing ROI

Qualification

Marketing technology expertiseDigital transformation experienceCustomer engagement strategiesAdobe RT-CDPWeb AnalyticsJourney AnalyticsData ManagementExecutive presenceMentoring talentVendor managementExceptional communication

Required

8+ years in marketing technology, digital transformation, and customer engagement; 8+ years leading managers and multi-team organizations

Expertise in marketing technology platforms and analytics tools – CDP, Personalization and Experimentation, Web Analytics, Journey Analytics, Data Management. Experience with Adobe RT-CDP, Target, Audience Manager, Analytics, CJA, and RedPoint is a bonus

Deep understanding of customer behavior and end-to-end journey orchestration

Proven ability to work across diverse teams to deliver complex initiatives and influence senior leadership

Exceptional communication and executive presence; skilled at aligning diverse stakeholders

Track record of mentoring senior talent and building future-ready teams

Experience delivering enterprise-scale technology initiatives and managing organizational change

Strong vendor management across complex marketing technology projects