CJ OLIVE YOUNG USA · 1 week ago
Sr. Marketing Specialist (Performance)
LA Metro Area
Full-time
Onsite
Senior Level
$85K/yr - $100K/yr
5+ years expCJ OLIVE YOUNG USA is a dynamic and fast-growing beauty retailer in the U.S. This role will be responsible for developing, executing, and optimizing campaigns that drive customer acquisition, online sales, and in-store traffic for the U.S. business.
Retail
Responsibilities
Develop full-funnel paid media strategies across Paid Social, Paid Search, Display, Cross-Network, Affiliates, Email, and SMS to meet both e-commerce and offline store KPIs
Translate brand and promotional priorities into actionable campaign plans aligned with U.S. market goals
Manage media budget allocation and forecasting, ensuring ROI and efficiency targets are met
Partner with HQ and local stakeholders to align on campaign messaging, audience segmentation, and reporting frameworks
Oversee end-to-end campaign setup, execution, and optimization across Meta, TikTok, Google, and other relevant platforms
Build and refine acquisition funnels by channel, optimizing for conversion rate, CPA, ROAS, and LTV
Leverage cross-channel tracking (GA4, GTM, Amplitude, etc.) to improve attribution accuracy and budget efficiency
Test and iterate creatives, landing pages, and audience strategies to maximize performance
Establish a robust performance marketing dashboard with clear metrics for online and offline contribution
Analyze and report campaign results weekly and monthly, highlighting insights, learnings, and next steps
Collaborate with cross-functional teams to measure the impact of digital on physical store visitation
Own performance forecasting, including traffic, conversion, and revenue estimates by channel
Work closely with creative, brand, influencer, and analytics teams to ensure consistent messaging and creative alignment
Manage external media agencies or vendors as needed, setting clear objectives and evaluating performance
Collaborate with the CRM and membership teams to integrate paid efforts with retention, loyalty, and promotional programs
Qualification
Required
5-8 years of experience in performance or growth marketing, ideally in beauty, retail, or e-commerce
Proven track record of managing multi-million-dollar budgets and scaling paid campaigns profitably
Hands-on experience in Meta Ads Manager, TikTok Ads Manager, Google Ads, and analytics platforms (GA4, Amplitude, etc.)
Strong analytical and quantitative skills, with the ability to build channel forecasts and measure incrementality
Familiarity with A/B testing, creative optimization, and funnel conversion logic
Excellent communication and cross-functional collaboration skills
Fluent in English
Preferred
Experience linking digital campaigns to in-store foot traffic or omni-channel performance a strong plus
Korean proficiency a plus but not required
Benefits
401(k) with Company Match
Employee Discount Program
Lifestyle Allowance
Mobile Phone Plan Reimbursement
Comprehensive Health/Dental/Vision/Life Insurance
Paid Time Off
Flexible Work Hours
Wellness Days
Creative Leave
Monthly Team Building Budget
Company
CJ OLIVE YOUNG USA
Established in 1999, CJ OLIVE YOUNG is South Korea's leading beauty and health retailer.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase