Badger State Brewing · 5 days ago
Marketing Strategy Direcor
Green Bay, WI
Full-time
Onsite
Director/ExecutiveBadger State Brewing is an independent and family-owned beverage company located in Green Bay, Wisconsin. They are seeking a Marketing Strategy Director to promote the brand, products, and events to increase sales and build customer loyalty through managing social media, planning events, and creating advertising campaigns.
BrewingCraft BeerEventsFood and BeverageWine And Spirits
Responsibilities
Develop and coordinate brand campaigns, timelines and execution reports
Create sales tools for distributors and retailers (sell sheets, decks, seasonal one-pagers, etc.)
Coordinate launches for core beers and seasonals across email, social, and distributor channels
Write packaging copy that reflects our values and inspires shelf appeal
Create brand voice framework across digital, print, POS, and retailer communication
Support and plan off-site events and activations (festivals, tastings, retailer events)
Oversee production of point-of-sale materials for grocery, on-premise, and independent accounts
Lead brand campaigns across retail, wholesale, and owned channels
Partner with CMO on brand and go-to-market strategy
Drive seasonal/product storytelling with Creative, Digital, and Store teams
Use insights and performance data to optimize campaigns
Own timelines, calendars, and cross-functional coordination
Oversee in-store marketing supporting sales team and wholesale programs
Create framework for engaging content for social media platforms, interacting with followers, and running targeted advertising campaigns
Developing and executing advertising strategies across various channels, including digital, print, and radio
Work with marketing team and coordinate with other businesses to expand the brewery's reach and increase sales
Building relationships with media outlets and influencers to generate positive press coverage and brand visibility
Ensuring consistent brand messaging and visual identity across all marketing materials and platforms
Monitoring market trends, analyzing sales data, and identifying opportunities for growth
Oversee online presence: direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, Facebook, Twitter, and Mailchimp
Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content
Plan, organize and implement a range of social media programs
Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines; assessment of current ads; and ad management
Develop and maintain ongoing relationships with craft beverage community
Qualification
Required
B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
Understanding of engaging content including photos, video, editing
Aptitude for exceptional copywriting
Project management minded with strong organizational skills
Desire to work in the food and beverage industry, with a strong knowledge of beer preferred
Availability to work nights and weekends as needed
Event Planning Experience: Experience in planning and executing successful events is beneficial
Passion for beer, craft beverages, and the social nature of communal imbibing
Benefits
401k with Safe Harbor matching contributions.
Up to 21 days PTO with tenure, paid sick leave, and 14 paid holidays annually.
Enhanced paid parental leave.
Flex days for salaried employees covering weekend events.
25% off beer and 40% off merchandise—we want you to rep the brand with pride and keep your fridge stocked.
Mileage and expense reimbursement, beer destination trips, and milestone-based sabbaticals.
A good day’s work deserves a good beer (or beverage).
Company
Badger State Brewing
Welcome to Badger State Brewing Craft Brewery and Event Venue near Lambeau Field in Green Bay, WI At Badger State Brewing, we believe that craft beer is more than just a drink—it’s an experience that brings people together.
Founded in 2013
11-50 employees
Funding
Current Stage
Early StageLeadership Team
A
Andrew F.
President & Founder
Company data provided by crunchbase