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WM Partners, LP · 4 days ago

Campaign Marketing Manager (ARG)

United States

Full-time

Remote

Mid, Senior Level

WM Partners, LP is a leader in the natural products industry, known for high-quality, hypoallergenic supplements. The Campaign Marketing Manager will lead the strategy and execution of marketing campaigns, focusing on engagement, retention, and revenue growth through various communication channels and lifecycle management.

Financial Services

Responsibilities

Lead the creation and execution of the overarching communications plan, defining lifecycle strategy across acquisition, nurture, conversion, retention, and reactivation campaigns

Own end-to-end campaign management across email, SMS, and lifecycle automation, from planning and creative briefing through execution, QA, and performance reporting

Partner with agency teams to build and optimize customer journeys in HubSpot, driving engagement, conversion, and retention through targeted, behavior-based automation

Lead upsell and cross-sell initiatives by leveraging segmentation, product usage, and purchase history to increase average order value (AOV) and subscription longevity

Develop and execute retention campaigns focused on reactivation, churn prevention, and customer loyalty across both DTC and practitioner audiences

Support HCP acquisition and nurture programs, ensuring lifecycle efforts align with sales enablement, lead scoring, and follow-up coordination

Collaborate cross-functionally with Brand, Digital, and Sales teams to translate insights into continuous optimization and informed content planning

Qualification

Campaign ManagementEmail MarketingHubSpotData-Driven InsightsCustomer SegmentationCross-Functional CollaborationStrategic Thinking