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UPPERCASE Designs · 1 day ago

Senior Digital Marketing Specialist

Arcadia, CA

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $85K/yr

UPPERCASE Designs is an electronics accessories brand focused on Apple devices, and they are seeking a Senior Digital Marketing Specialist to take ownership of key digital initiatives that drive brand awareness and engagement. This role involves leading influencer marketing efforts, managing social media, and developing partnerships that align with brand values.

B2CConsumer GoodsManufacturing

Responsibilities

Lead influencer marketing efforts, including prospecting, outreach, relationship management, product seeding, and collaboration execution

Develop and manage influencer and creator partnerships that align with brand values and campaign objectives

Source, curate, and manage high-quality user-generated content for use across social media, email marketing, and other digital channels

Oversee day-to-day social media management, including content planning, caption writing, hashtag research, posting, and community engagement

Create and manage monthly content calendars and schedule content using social media management tools

Maintain and grow the online brand community by responding to comments, messages, and feedback across platforms

Assist with and lead copywriting for product launches, social posts, and email marketing campaigns

Support brand development initiatives and ensure consistent brand voice and visual identity across all digital touchpoints

Stay current with digital marketing trends, platform updates, and best practices

Take ownership of additional marketing responsibilities as needed

Qualification

Influencer marketingSocial media managementContent creationCopywritingGraphic design toolsBrand developmentAI toolsOrganizational skillsCommunication skillsCreativity