Kontoor Brands, Inc. · 5 days ago
Helly Hansen Retail Marketing Manager, North America
Denver, CO
Full-time
Hybrid
Senior Level
$95K/yr - $125K/yr
5+ years expKontoor Brands is a portfolio of iconic lifestyle brands, including Helly Hansen. The Retail Marketing Manager is responsible for leading the regional retail marketing strategy to drive store traffic and enhance community engagement, while also optimizing retail marketing initiatives across various stores.
ApparelBrand MarketingConsumer GoodsE-CommerceSales
Responsibilities
Own the regional retail marketing strategy, including the annual and seasonal commercial calendar, traffic-driving initiatives, and store-level activation plans
Develop market and store specific growth strategies informed by consumer insights, performance data, weather patterns, and local market dynamics
Lead the planning, execution, and optimization of the retail commercial calendar, including product launches, seasonal transitions, promotions, and experiential activations
Establish tools and frameworks to measure traffic incrementality, conversion, event performance, and customer engagement, using insights to refine strategy
Partner with store leaders to create authentic, experience-led in-store events, including gear demos, clinics, workshops, athlete talks, and community nights
Manage retail store advertising, local email marketing, and social amplification to promote events, launches, and traffic-driving initiatives
Build and maintain local partnerships with guides, outfitters, conservation groups, clubs, athletes, and non-profits to strengthen store relevance and credibility
Represent the brand at key outdoor industry events (e.g., boat shows, ski races, outdoor movie premiers, brand partnership training events), ensuring strong retail tie-in and post-event conversion
Own regional retail marketing budgets, ensuring strategic allocation, fiscal discipline, and measurable ROI
Position stores as community gathering points by fostering relationships with local outdoor organizations, advocacy groups, and influencers
Lead community-driven initiatives tied to stewardship, sustainability, and access to the outdoors, aligning brand purpose with local action
Activate athlete, ambassador, and guide programs at the retail level to create authentic storytelling and expertise-led experiences
Ensure community initiatives drive both brand equity and commercial performance
Define and execute the regional visual merchandising strategy that brings outdoor stories, technical product benefits, and seasonal adventures to life in-store
Lead development and execution of windows, POP, campaign storytelling, and seasonal transitions
Ensure VM standards reflect the authentic, technical, and experiential nature of outdoor specialty retail through regular store visits and reviews
Champion the overall store atmosphere, ensuring stores feel welcoming, authentic, and connected to the local outdoor environment
Partner with product, VM, and retail ops teams on planograms, category initiatives, and flow, optimizing for discovery, conversion, and dwell time
Translate global retail marketing and VM initiatives into locally relevant executions
Qualification
Required
Passion for the outdoors (e.g., skiing, sailing, hiking, biking) with the credibility to engage customers, partners, and communities as a brand ambassador
Proven ability to represent and advance brand values, acting as a strategic steward of brand, culture, and community at the retail level
3-5+ years managing a team of marketing/visual merchandising personnel
5-8+ years of progressive experience in retail marketing, retail strategy, or community marketing, ideally within specialty, lifestyle, or outdoor retail
Ability to travel to stores and markets 30% of the time (or otherwise as required)
Demonstrated experience developing and executing retail or market-level strategies that drive traffic, conversion, and customer loyalty across multiple locations
Bachelor's degree required
Strong strategic thinking and analytical skills, with the ability to translate data, customer insights, and market dynamics into actionable retail strategies
Proven leadership and influence skills, including the ability to lead cross-functional initiatives and guide store teams, agencies, and cross-functional partners
Deep understanding of retail marketing levers (commercial calendars, promotions, events, CRM, loyalty, local media, VM) and how to align resources for maximum impact
Track record of successful stakeholder management, collaborating across retail, product, brand, e-commerce, operations, and external partners while maintaining brand integrity
Strong program and project management capabilities, with experience managing complex, multi-store initiatives from concept through execution and evaluation
Highly effective communication and presentation skills, with the ability to influence decision-making and gain alignment
Strong commercial and sales-oriented mindset, with experience partnering with retail leadership to drive revenue and performance outcomes
High personal standards and a demonstrated commitment to continuous improvement and excellence
Preferred
BA/BS in Marketing, Business, or related field preferred
Experience working within a global or multi-region consumer outdoor brand preferred
Experience in the outdoor industry or adjacent lifestyle category strongly preferred
Familiarity with Adobe Creative Suite and CRM platforms preferred
Benefits
Discounts on our apparel
Four weeks of Paid Parental Leave to eligible employees who are new parents
Flexible Fridays
Tuition Reimbursement
Company
Kontoor Brands, Inc.
Kontoor Brands (NYSE: KTB) is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®.
10001+ employees
H1B Sponsorship
Kontoor Brands, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (1)
2022 (4)
Funding
Current Stage
Public CompanyTotal Funding
$400M2021-11-23Post Ipo Debt· $400M
2019-05-23IPO
Leadership Team
Scott Baxter
President, CEO & Chair of the Board
Joe Alkire
EVP, Chief Financial Officer & Global Head of Operations
Recent News
thefly.com
2025-12-09
2025-11-10
2025-11-04
Company data provided by crunchbase