Starbucks · 3 days ago
manager, Brand Marketing
Seattle, WA
Full-time
Onsite
Mid, Senior Level
$118K/yr - $196K/yr
5+ years expStarbucks is a company known for celebrating coffee and connection, and they are seeking a Manager of Brand Marketing. In this role, you will support the development of integrated marketing campaigns and brand programs to drive demand and enhance customer engagement across their retail stores.
CoffeeFood and BeverageRestaurantsTea
Responsibilities
Assist in planning and execution of product launches and brand moments in partnership across Marketing, Brand Engagement, Menu, Operations, and Global Communications
Develop consumer-centric briefs that guide cross-functional teams and campaign strategy based on strong business and customer insights
Build salient go-to-market strategies that drive traffic, increase trial, and build brand equity
Build & validate business cases for marketing and product initiatives
Act as a connector across teams, advocating for the customer experience and supporting seamless execution
Lead cross-functional workstreams with initiative and purpose, helping drive alignment and accountability
Present insights and recommendations to stakeholders (including senior leaders) to inform prioritization and planning
Craft brand and business strategies, translating customer insights and market trends into actionable ideas that result in business impact
Monitor performance of marketing initiatives, report on performance, and identify opportunities for improvement
Lead a test-and-learn approach to drive innovation and growth; lead customer learning plans to inform strategy direction
Collaborate with team members and contribute to a culture of curiosity, inclusion, and shared success
Model leadership behaviors aligned with Starbucks Mission and Values
Seek opportunities for personal and professional growth while supporting others
Contribute to a high-performing, inclusive team environment that celebrates innovation and shared success
Qualification
Required
5+ years of progressive experience in marketing, brand management, or product strategy, with hands-on involvement in campaign development and go-to-market execution
Innate curiosity and growth mindset, with a proven ability to absorb feedback, adapt quickly, and thrive in dynamic, fast-paced environments
Foundational knowledge of marketing strategy, consumer insights, and brand positioning, with a desire to deepen expertise
Collaborative team player with experience supporting cross-functional initiatives and contributing meaningfully to shared goals
Strong communicator, capable of crafting clear, compelling presentations for executive-level audiences, and distilling complex information into actionable insights
Proficiency working with marketing platforms, media channels, and agency operations, with a willingness to explore new tools and trends
Organized and agile, able to manage multiple priorities and pivot as needed with guidance and support
Passionate about brand storytelling and customer experience, with a keen interest in consumer behavior, cultural trends, and emerging market dynamics
Bachelor's degree in marketing, communications, business, or a related field
Preferred
MBA or advanced degree preferred
Benefits
Medical, dental, vision, basic and supplemental life insurance
Short-term and long-term disability
Paid parental leave
Family expansion reimbursement
Paid vacation from date of hire
Sick time (accrued at 1 hour for every 25 hours worked)
Eight paid holidays
Two personal days per year
Participation in a 401(k) retirement plan with employer match
A discounted company stock program (S.I.P.)
Starbucks equity program (Bean Stock)
Incentivized emergency savings
Financial well-being tools
100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
Student loan management resources
Access to other educational opportunities
Backup care
DACA reimbursement
Company
Starbucks
Starbucks is a restaurant chain that serves handcrafted ready-to-drink beverages, including coffee, tea, juices, and snack food items.
10001+ employees
H1B Sponsorship
Starbucks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (208)
2024 (127)
2023 (130)
2022 (172)
2021 (146)
2020 (149)
Funding
Current Stage
Public CompanyTotal Funding
$2.65BKey Investors
Elliott Management Corp.Pershing Square Capital Management
2025-05-06Post Ipo Debt· $1.75B
2024-07-19Post Ipo Equity
2018-10-10Post Ipo Equity· $900M
Leadership Team
Brian R. Niccol
Chairman and Chief Executive Officer
Cathy R. Smith
CFO
Recent News
Helsinki Times
2026-01-16
2026-01-16
Company data provided by crunchbase