Active911 · 1 month ago
Head of Sales & Marketing
Philomath, OR
Full-time
Hybrid
Lead/Staff, Director/Executive
$120K/yr - $160K/yr
5+ years expActive911 is a fast-growing SaaS company dedicated to helping heroes save lives by providing innovative software that empowers over 500,000 first responders worldwide. As Head of Sales and Marketing, you will lead the scaling of our mission-critical SaaS platform, driving adoption among public safety agencies and overseeing end-to-end go-to-market strategies to deliver explosive revenue growth.
Messaging
Responsibilities
Growth Strategy and Execution: Lead the team in developing and implementing sales and marketing strategies that accelerate customer acquisition and retention. Measure success by revenue growth, lead conversion rates, customer acquisition cost (CAC), and alignment with annual targets, ensuring consistent progress toward market expansion goals
Team Development & Engagement: Champion the growth of your sales and marketing team via targeted coaching, feedback, and development paths. Cultivate a culture of collaboration, innovation, and ownership. Gauge success by soaring engagement scores and retention rates, building a squad as resilient as the first responders we serve
Campaign Quality and Standards: Instill marketing excellence by enforcing rigorous standards in campaign design, content, and sales playbooks. Drive adoption of best practices through hands-on reviews, training, and cross-sharing. Measure wins in premium leads, resonant messaging, and streamlined execution, ensuring every outreach honors the trust of public safety pros
Market Performance & Analytics: Ensure marketing efforts and sales funnels are highly effective, data-driven, and adaptable through robust analytics, A/B testing, and proactive performance management. This includes driving root-cause resolution and continuous improvement efforts after underperforming campaigns or sales cycles
Cross-functional Collaboration: Partner effectively with Product, Engineering, Customer Success, and other stakeholders to align on go-to-market strategies, product launches, and customer feedback. Communicate market insights clearly and advocate for growth needs while aligning with business goals. Success is reflected in well-aligned initiatives, minimal misalignment, and shared accountability
Operational Excellence & Efficiency: Continuously improve sales and marketing workflows, CRM systems, automation tools, and reporting processes. Promote data integration and optimization strategies that improve speed and accuracy. Measure impact through reduced sales cycle time, higher win rates, and faster response to market opportunities
Qualification
Required
Bachelor's degree in Business, Marketing, Communications, related field, or equivalent experience
5+ years of sales and marketing experience in a SaaS or technology company, preferably in B2B environments targeting government or enterprise clients
2+ years in a leadership or management role, guiding teams of sales and marketing professionals preferred
Proven track record of driving revenue growth through successful campaigns and sales strategies
Knowledge of agile methodologies (e.g., Scrum, Kanban) and OKR-based goal setting
Strong experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce, Zoho), and analytics tools (e.g., Google Analytics, Mixpanel)
Proficiency in digital marketing channels (e.g., SEO, PPC, content marketing, email campaigns) and sales enablement tools
Familiarity with A/B testing frameworks, lead scoring models, and performance tracking dashboards
Experience in designing data-driven funnels with tools like Google Ads, LinkedIn Ads, or webinar platforms (e.g., Zoom, Microsoft Teams, GoToWebinar)
Deep knowledge of market research tools and competitive analysis to inform strategy
Applied compliance-first approaches (e.g., GDPR, data privacy in marketing) and experience with SOC 2 readiness in customer-facing roles
Demonstrated ability to mentor and develop talent, fostering a high-performing, inclusive team culture
Strong problem-solving skills with a proactive approach to resolving market and team challenges
Excellent communication skills, capable of articulating strategies to stakeholders and aligning cross-functional teams
Passion for Active911's mission to support first responders, with an understanding of the importance of trust in mission-critical outreach
Preferred
Experience in SaaS platforms focused on public safety, government sales, or emergency response solutions
Familiarity with public safety or mission-critical markets, ideally serving agency or government clients
Preferred experience as a first responder (e.g., Fire, EMS, Law Enforcement, or Search and Rescue services) or experience in marketing/selling SaaS for use in public safety, emergency response, or mission-critical applications
Benefits
Full medical, dental, and vision insurance for employees, with family coverage available with 50% company-paid
Generous vacation and sick leave policies
Up to 20% remote work as well as extended remote work options for travel or other needs with manager approval
3% to your 401(k) retirement plan
Gym Membership Reimbursement
Volunteer First Responder Bonus
$5,000 First-Time Homebuyer Down Payment Assistance Program
Company
Active911
Active911 is a digital messaging system that delivers alarms, maps, and other critical information instantly to first responders.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Luke Dotson
Chief Executive Officer
Maarten-Jan Waasdorp
Chief Financial Officer
Company data provided by crunchbase