HallKeen Assisted Living Communities, LLC · 6 days ago
SALES & MARKETING DIRECTOR
Watertown, MA
Full-time
Onsite
Director/ExecutiveHallKeen Assisted Living Communities is seeking a Sales & Marketing Director responsible for generating leads, managing the sales process, and growing occupancy and revenue. The role involves executing strategic plans, conducting outreach, and coordinating marketing events to meet performance metrics and foster community relationships.
Assisted LivingCommunitiesHealth CareProperty Management
Responsibilities
Execute strategic plan to achieve individual weekly, monthly, quarterly, and yearly goals set by the Executive Director and Regional Support Team for sales activities, external and internal sales metrics, new move-ins, occupancy and revenue growth
Execute timely follow-ups with inquiries through strategic planning with compelling/purposeful actions to generate move-ins
Plan and conduct weekly outreach appointments with professionals that have the ability to refer leads, i.e. agencies, hospitals, physicians, attorneys, community leaders, etc. Develop and maintain favorable relationships through planned, purposeful activities
Meet or exceed metrics for quality and quantity of sales activities and new move-ins
Plan and coordinate with the community team to conduct monthly marketing events that generate leads, attendance from professionals, community interest and create public relations opportunities
Responsible for tracking and documenting sales activities using community software and maintaining database up-to-date on a daily/weekly basis
Participate in the development of quarterly sales and marketing action plans, semi-annual competitive analyses, weekly sales dashboard reports, advertising strategy and public relations efforts
Follow all company, state, federal and applicable Compliance and Regulatory guideline at all times
Provide the team with regular updates (weekly and as needed) on prospects and all sales and community first impressions daily
Work closely with Executive Director and Resident Care Director throughout the assessment and move-in process to ensure company move-in guidelines are maintained
Prepare and distribute all required move-in paperwork to insure smooth move in process
Analyze market area to identify and monitor changes in competition, new construction, pricing, amenities, incentive programs and new trends and compliance changes in the immediate market and applicable surrounding markets
Maintain and protect the confidentiality of all resident, prospect and community business at all times
Develop quarterly marketing plans that include monthly goals, outreach, events, advertising, direct mail campaigns, website updates and bi-annual competitive surveys
Work closely with Executive Director and Maintenance Team to insure that tour route (including building exterior), model apartments and open apartments exceed expectations at all times
Be familiar with and utilize company tools and resources in order to best execute the responsibilities of the role
Attend regular in-services as required
Perform all other tasks and assignments assigned by the Executive Director
Qualification
Required
Conduct lead generating activities
Manage leads to closing
Grow occupancy and revenue through high-integrity practices
Develop and implement sales/marketing plans
Meet or exceed performance metrics and community goals
Set positive tone for community environment
Execute strategic plan to achieve individual weekly, monthly, quarterly, and yearly goals set by the Executive Director and Regional Support Team for sales activities, external and internal sales metrics, new move-ins, occupancy and revenue growth
Execute timely follow-ups with inquiries through strategic planning with compelling/purposeful actions to generate move-ins
Plan and conduct weekly outreach appointments with professionals that have the ability to refer leads, i.e. agencies, hospitals, physicians, attorneys, community leaders, etc
Develop and maintain favorable relationships through planned, purposeful activities
Meet or exceed metrics for quality and quantity of sales activities and new move-ins
Plan and coordinate with the community team to conduct monthly marketing events that generate leads, attendance from professionals, community interest and create public relations opportunities
Track and document sales activities using community software and maintain database up-to-date on a daily/weekly basis
Participate in the development of quarterly sales and marketing action plans, semi-annual competitive analyses, weekly sales dashboard reports, advertising strategy and public relations efforts
Follow all company, state, federal and applicable Compliance and Regulatory guideline at all times
Provide the team with regular updates (weekly and as needed) on prospects and all sales and community first impressions daily
Work closely with Executive Director and Resident Care Director throughout the assessment and move-in process to ensure company move-in guidelines are maintained
Prepare and distribute all required move-in paperwork to ensure smooth move in process
Analyze market area to identify and monitor changes in competition, new construction, pricing, amenities, incentive programs and new trends and compliance changes in the immediate market and applicable surrounding markets
Maintain and protect the confidentiality of all resident, prospect and community business at all times
Develop quarterly marketing plans that include monthly goals, outreach, events, advertising, direct mail campaigns, website updates and bi-annual competitive surveys
Work closely with Executive Director and Maintenance Team to ensure that tour route (including building exterior), model apartments and open apartments exceed expectations at all times
Be familiar with and utilize company tools and resources in order to best execute the responsibilities of the role
Attend regular in-services as required
Perform all other tasks and assignments assigned by the Executive Director
Adhere to and carry out all Company policies and procedures as they relate to sales, marketing, safety and all aspects of operations and human resources
Report on-the-job injuries to a supervisor before the end of the day on the day an injury occurs
Establish and maintain constructive working relationships with coworkers, residents/families, and visitors
Maintain confidentiality of verbal and written communication
Promote the community in a positive way
Promote teamwork in providing highest quality customer service to residents, families and visitors
Knowledge of Fire and Safety procedures
Knowledge of Resident Rights and Responsibilities
Knowledge of EOEA Regulations governing Assisted Living (including all required in-services)
Knowledge of Sales/Marketing theories and practices
Benefits
Medical
Dental
Vision
Health FSA
Dependent Care FSA
Short-Term Disability
Long Term Disability
Life Insurance
Home and Auto Discount program
Vendor Discount Program
401(k) with matching contribution
Accrued Vacation
Sick
Personal time
Paid Holiday Benefit
Employee referral bonus
Resident referral bonus
Company
HallKeen Assisted Living Communities, LLC
HallKeen Assisted Living Communities LLC was formed in 2004 when HallKeen Management expanded its scope of operations to include assisted living services.
Founded in 2004
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase